Step into the evolving world of B2B marketing with Mattia Santin, SVP of Marketing at Contentsquare, who brings over 16 years of experience spanning B2C, B2B, and product-led growth environments. In this iTech Series Fireside Chat, Mattia shares his journey from leading iconic consumer brands to sca...
Oct 29
Aligning Strategy, Creativity, and Data: Isabella Georgiou on Building High-Impact ABM Programs
Isabella Georgiou, EMEA Demand Center Marketing Manager at Celonis, shares her journey from field marketing to leading data-driven ABM and demand generation across EMEA. She discusses aligning strategy, creativity, and data to build high-impact programs; fostering sales-marketing collaboration; scal...
Carrie Heath, SVP of Global Marketing at Corsearch, shares her journey from shaping iconic consumer brands to leading marketing for B2B technology. She discusses driving global GTM strategies, leveraging AI for predictive insights and brand protection, balancing creativity with data-driven execution...
Oriana Brás, Head of Cross Marketing & Refunds at Fujitsu, shares her journey from integrated campaigns and loyalty programs to large-scale rebranding and enablement initiatives. She discusses scaling global programs with local relevance, leveraging AI for future-proof strategies, driving cross-...
Sep 12
Balancing Creativity, Data, and Localization: Ariane Lima Macedo on Driving Global Marketing Success
Ariane Lima Macedo, a senior marketing professional, shares her journey from content creation to leading global campaigns across the US, EMEA, and APAC. She discusses balancing creativity with data, scaling campaigns with localization, aligning cross-functional teams, leveraging AI for efficiency, a...