In this edition of the interview series, Samer Mihyar, Field Marketing Manager at Snowflake, shares practical insights on transforming field marketing into a strategic growth driver. From building a pipeline and aligning marketing with sales to balancing global strategy with local relevance and leve...
In this edition of the interview, Wilhelm Frank, Commercial Marketing Director EMEA at Lenovo, shares insights from a marketing career spanning corporate leadership, agency experience, and entrepreneurship. From building award-winning campaigns to leading EMEA B2B marketing, he discusses balancing g...
In this exclusive interview series, Nicki Wells, Senior Director of International Field and Channel Marketing at Absolute Security, shares insights from two decades in enterprise marketing. She explores the balance between global strategy and local relevance, the shift toward business-outcome-driven...
Apr 28
Marketing as a Strategic Connector: Chiara Boschetto on Driving Full-Funnel B2B Marketing Impact
Chiara Boschetto, Senior Regional Marketing Manager at Workday, shares how her journey from global agencies to SaaS and consulting has shaped a modern B2B marketing approach rooted in integration and impact. She discusses balancing brand building with demand generation, aligning marketing with reven...
Mihaela Gogota, Global Marketing Campaign Manager at UiPath, shares insights from over a decade of experience in B2B marketing, spanning execution to strategy. She discusses global campaigns, cross-functional alignment, ABM, data-driven decision-making, and MarTech. Her practical, hands-on approach ...