Ariane Lima Macedo, a senior marketing professional, shares her journey from content creation to leading global campaigns across the US, EMEA, and APAC. She discusses balancing creativity with data, scaling campaigns with localization, aligning cross-functional teams, leveraging AI for efficiency, a...
Karina Andrade, Demand Generation Marketing Manager, Americas at Hitachi Vantara, shares her journey from sales to leading multi-channel marketing across LATAM and global markets. She discusses turning intent into pipeline, building scalable data-led campaigns, aligning marketing and sales, adapting...
Sara Kao, Director of APJ Marketing at SolarWinds, reflects on her 25-year journey in the tech industry spanning APJ, the US, and global markets. In this conversation, she delves into balancing brand and demand, scaling personalization, leveraging AI with creativity, and how data, cultural nuance, a...
Jessica Primanzon, a seasoned marketing leader, shares her evolution from event marketing to driving global campaigns in SaaS, healthcare, and IT. In this interview, she discusses aligning marketing with revenue goals, crafting impactful thought leadership, scaling personalization with AI, and leadi...
Ahmed ElHamouly, Managing Director at Boomi, shares his journey of building and leading go-to-market teams across diverse regions over the past two decades. In this conversation, he delves into his leadership principles, the critical components of GTM success in complex, multi-region environments, s...