iTech Series Unplugged Interview with Chelsea Shamy-Calder

Audience-First Marketing: Chelsea Shamy-Calder on Strategy, Storytelling, and Staying Curious

Chelsea Shamy-Calder, Senior Marketing Campaign Manager at SAS, shares her journey from PR aspirations to leading marketing efforts in the technology sector. In this candid conversation, she explores strategic prioritization, audience-first storytelling, the evolving role of AI, and how empathy, dat...

iTech-Series Unplugged Interview with Bala Desikamani

Building a Revenue Engine: Glocal GTM, Data-Driven Ops, and the Future of Marketing

Bala Desikamani, VP of Global Marketing Operations & Strategy at Temenos, shares his journey from web marketing to leading global roles in high-growth B2B SaaS firms. He discusses building scalable GTM strategies, balancing brand and demand, accelerating pipeline, leveraging AI, and aligning rev...