Jonathan Griffiths, Senior Marketing Director, Venture Markets EMEA at Staffbase, shares insights from over two decades in marketing leadership across global brands and high-growth companies. He discusses balancing brand and demand, building high-performing teams, and aligning marketing with revenue...
Apr 28
Marketing as a Strategic Connector: Chiara Boschetto on Driving Full-Funnel B2B Marketing Impact
Chiara Boschetto, Senior Regional Marketing Manager at Workday, shares how her journey from global agencies to SaaS and consulting has shaped a modern B2B marketing approach rooted in integration and impact. She discusses balancing brand building with demand generation, aligning marketing with reven...
In this edition of iTechSeries Unplugged, Ashish Chaudhry, Director, Field Marketing at Clarivate, shares his journey from execution-focused marketing to orchestrating strategic growth. He explores the evolving role of field marketing, the importance of alignment across GTM teams, and how brand, dem...
The modern B2B buyer journey is no longer linear or seller-controlled. Today’s buyers conduct extensive research, compare vendors, and form strong opinions long before engaging with sales. With multiple stakeholders involved and digital touchpoints influencing every decision, marketers must have a d...
What transforms marketing from a support function into a growth engine? In this episode of the iTech Series Fireside Chat, Patricia Harris shares powerful insights on how modern marketing leaders are reshaping go-to-market strategies in today’s complex B2B landscape. Patricia explains how buyer beh...