With nearly 15 years of B2B SaaS experience, Alex Venus, Director of Growth Marketing at Personio, brings a fresh perspective on sustainable growth. In this iTechSeries Unplugged interview, he explores the balance between brand building and demand capture, AI-powered personalisation, revenue-focused...
Many B2B marketing teams focus heavily on generating immediate pipeline, often prioritizing short-term campaigns over long-term brand building. While demand generation drives leads and revenue, relying solely on bottom-of-funnel tactics can increase acquisition costs and limit future growth. Sustain...
Tara Corey, Senior Vice President of Marketing at Optimizely, shares her perspective on leading modern marketing in the AI era. In this interview, she discusses balancing brand and demand, turning data into business decisions, strengthening cross-functional alignment, scaling marketing with innovati...
In this edition of the interview, Wilhelm Frank, Commercial Marketing Director EMEA at Lenovo, shares insights from a marketing career spanning corporate leadership, agency experience, and entrepreneurship. From building award-winning campaigns to leading EMEA B2B marketing, he discusses balancing g...
In this edition of our interview series, Tejinder Dhillon, Head of Marketing UK&I at NetApp, shares insights drawn from her experience spanning regions, functions, and growth-focused strategies. From balancing brand building with demand generation to leveraging AI, customer insights, and cross-f...