Every B2B company aims to attract more customers and increase revenue, but generating high-quality leads in this space remains a significant challenge. As sales reps navigate the complexities of lead generation, they encounter difficulties that often extend beyond their control. From heightened scru...
B2B marketing isn’t just about selling a product or service; it’s about increasing brand awareness and cultivating strong relationships throughout the entire customer journey. What is brand building in marketing? It is the process of creating a unique and trusted identity for your company, ensuring ...
In this interview, Majd Al Jayyousi, Senior Marketing Manager at CM.com, shares her insights on navigating the tech industry’s revenue-driven marketing initiatives, aligning marketing with sales and customer success, and deploying AI-driven, hyper-personalized experiences for seamless customer...
Organisations are increasingly investing in marketing campaigns to enhance brand visibility, engage customers, and drive sales. The effectiveness of these campaigns, however, is not merely about the immediate sparkle they generate, but to evaluate how these campaigns translate into tangible business...
Dalia Mansour, Head of Marketing ANZ, ASEAN, and MEA at Sprinklr, shares her journey in B2B marketing, customer experience management (CXM), and revenue integration. She offers her perspectives on aligning marketing with revenue goals, driving innovation, and leadership. It’s great to have you on th...