Pushkaraj Phule, AVP of Marketing at Zycus, shares his journey from technical support to blending creativity, strategy, and technology in marketing. He discusses scaling demand generation and ABM programs for global SaaS organizations, leveraging agentic AI and intent-driven marketing to link initia...
Ritu Rungta, Head of Marketing at Black Box, with 20 years of experience, shares her journey from storytelling and brand building to driving revenue influence and strategic repositioning. She discusses balancing global strategy with local relevance, leveraging AI and data-driven insights, fostering ...
Oct 15
Scaling Campaigns, Brand Consistency, and Cross-Team Synergy: Camila Almeida on Growth Marketing
Camila Almeida, Senior Growth Marketing Manager at DeepL, shares her journey from journalism in Brazil to leading marketing strategies at global brands and a unicorn FinTech. She discusses scaling B2B campaigns, building brand trust, leveraging AI for actionable insights, balancing brand awareness w...
Oriana Brás, Head of Cross Marketing & Refunds at Fujitsu, shares her journey from integrated campaigns and loyalty programs to large-scale rebranding and enablement initiatives. She discusses scaling global programs with local relevance, leveraging AI for future-proof strategies, driving cross-...
Sep 12
Balancing Creativity, Data, and Localization: Ariane Lima Macedo on Driving Global Marketing Success
Ariane Lima Macedo, a senior marketing professional, shares her journey from content creation to leading global campaigns across the US, EMEA, and APAC. She discusses balancing creativity with data, scaling campaigns with localization, aligning cross-functional teams, leveraging AI for efficiency, a...