In this interview, Majd Al Jayyousi, Senior Marketing Manager at CM.com, shares her insights on navigating the tech industry’s revenue-driven marketing initiatives, aligning marketing with sales and customer success, and deploying AI-driven, hyper-personalized experiences for seamless customer...
Organisations are increasingly investing in marketing campaigns to enhance brand visibility, engage customers, and drive sales. The effectiveness of these campaigns, however, is not merely about the immediate sparkle they generate, but to evaluate how these campaigns translate into tangible business...
Dalia Mansour, Head of Marketing ANZ, ASEAN, and MEA at Sprinklr, shares her journey in B2B marketing, customer experience management (CXM), and revenue integration. She offers her perspectives on aligning marketing with revenue goals, driving innovation, and leadership. It’s great to have you on th...
Nitu Sharma, Head of Marketing at Iron Mountain India, shares her journey from computer science engineer to marketing leader. She offers her insights into B2B marketing evolution, the power of personalization, data-driven strategies, and leveraging technology for impactful initiatives. Welcome to th...
AlMoatassem Abo Elhamaiel, Head of Marketing MEA Motorola at Lenovo, shares his journey from SEO to leading digital strategies, offering insights into performance marketing, balancing revenue goals, AI-driven personalization, brand building, and the shifting dynamics of customer engagement. Elhamiel...