Oriana Brás, Head of Cross Marketing & Refunds at Fujitsu, shares her journey from integrated campaigns and loyalty programs to large-scale rebranding and enablement initiatives. She discusses scaling global programs with local relevance, leveraging AI for future-proof strategies, driving cross-...
Sep 12
Balancing Creativity, Data, and Localization: Ariane Lima Macedo on Driving Global Marketing Success
Ariane Lima Macedo, a senior marketing professional, shares her journey from content creation to leading global campaigns across the US, EMEA, and APAC. She discusses balancing creativity with data, scaling campaigns with localization, aligning cross-functional teams, leveraging AI for efficiency, a...
Ruba Khan, Senior Marketing Manager, APAC at Verizon, shares her journey from digital demand generation to leading new business marketing across the region. She discusses balancing brand-building with revenue accountability, optimizing multi-channel performance, adapting strategies for diverse marke...
Sara Kao, Director of APJ Marketing at SolarWinds, reflects on her 25-year journey in the tech industry spanning APJ, the US, and global markets. In this conversation, she delves into balancing brand and demand, scaling personalization, leveraging AI with creativity, and how data, cultural nuance, a...
Kathleen Jaedtke, Head of Marketing EMEA Central at Workato, shares her cross-industry journey spanning B2C and B2B roles at Rocket Internet, Zalando, and HubSpot. She discusses uniting brand and demand, driving personalization through AI, navigating DACH market complexities, building customer-first...