B2B Customer Journey

B2B Customer Journey Mapping: Tips to Drive Engagement and Sales

Understanding your customer’s path to purchase is more complex than ever. With buyers engaging across multiple channels and touchpoints, it’s essential to map their journey to deliver meaningful, consistent experiences. Customer journey mapping provides a visual representation of how customers inter...

iTechSeries Unplugged Interview with Julia Kertesz.

Campaigns, Culture & Cybersecurity: Julia Kertesz’s Blueprint for Impactful Global Marketing

Julia Kertesz, Senior Marketing Manager at Acronis, shares her journey from spearheading marketing for a family business to crafting high-impact campaigns for international corporations. In this conversation, she dives into aligning marketing and sales, balancing global brand consistency with local ...

iTech Series Unplugged Interview with Chelsea Shamy-Calder

Audience-First Marketing: Chelsea Shamy-Calder on Strategy, Storytelling, and Staying Curious

Chelsea Shamy-Calder, Senior Marketing Campaign Manager at SAS, shares her journey from PR aspirations to leading marketing efforts in the technology sector. In this candid conversation, she explores strategic prioritization, audience-first storytelling, the evolving role of AI, and how empathy, dat...

iTech Series Unplugged Interview with Christiane Greilach

Brand Building, Storytelling, and the Role of AI: A Marketing Conversation with Christiane Greilach

Christiane Greilach, Global Senior Marketing Manager at Autodesk, shares her journey from operations and strategic planning to leading brand innovation, digital marketing, and creative strategy across both B2B and B2C. She explores the power of data-driven storytelling, the evolving role of AI in ma...