In this interview, Paula Medeiros, Global Growth and Paid Media Senior Marketing Manager at Palo Alto Networks, shares her perspective on integrated marketing as a scalable growth engine. She explains how aligning strategy with execution, balancing brand and revenue goals, and leveraging data and AI...
Mariette Snyman, Marketing Director ANZ at IFS, shares her perspective shaped by over two decades of leading marketing across complex enterprise environments. She explores how intent-driven ABM evolves into account-based experience, why trust and coherence accelerate buying decisions, and how alignm...
B2B marketing in 2026 is defined by complexity, scale, and heightened buyer expectations. Decision makers move fluidly across channels, research independently, and expect every interaction with a brand to feel connected, relevant, and intentional. Integrated marketing brings together channels, messa...
As digital marketing continues to evolve at lightning speed, 2026 promises to bring even more transformative changes. From AI-driven personalization and automation to voice search, omnichannel experiences, and privacy-first strategies, marketers face both exciting opportunities and complex challenge...
Aisling Purcell, Senior Marketing Manager, EMEA at Autodesk, shares how she leads integrated B2B marketing in complex, global markets. In this conversation, she explores aligning brand and demand, driving pipeline through collaboration, balancing creativity with analytics, and using customer advocac...