Sara Kao Interview

Brand, Demand, and Data: Sara Kao on Balancing Long-Term Vision with Short-Term Wins

Sara Kao, Director of APJ Marketing at SolarWinds, reflects on her 25-year journey in the tech industry spanning APJ, the US, and global markets. In this conversation, she delves into balancing brand and demand, scaling personalization, leveraging AI with creativity, and how data, cultural nuance, a...

B2B Customer Journey

B2B Customer Journey Mapping: Tips to Drive Engagement and Sales

Understanding your customer’s path to purchase is more complex than ever. With buyers engaging across multiple channels and touchpoints, it’s essential to map their journey to deliver meaningful, consistent experiences. Customer journey mapping provides a visual representation of how customers inter...

iTechSeries Unplugged Interview with Julia Kertesz.

Campaigns, Culture & Cybersecurity: Julia Kertesz’s Blueprint for Impactful Global Marketing

Julia Kertesz, Senior Marketing Manager at Acronis, shares her journey from spearheading marketing for a family business to crafting high-impact campaigns for international corporations. In this conversation, she dives into aligning marketing and sales, balancing global brand consistency with local ...

iTech Series Unplugged Interview with Chelsea Shamy-Calder

Audience-First Marketing: Chelsea Shamy-Calder on Strategy, Storytelling, and Staying Curious

Chelsea Shamy-Calder, Senior Marketing Campaign Manager at SAS, shares her journey from PR aspirations to leading marketing efforts in the technology sector. In this candid conversation, she explores strategic prioritization, audience-first storytelling, the evolving role of AI, and how empathy, dat...