Lidia Lal, Head of Marketing for the Finance and Spend Management line of business at SAP APJ, shares her journey from her passion for storytelling to becoming a data-driven marketing leader delivering integrated marketing strategies for predominantly global tech brands. She discusses the evolution ...
In the B2B landscape, where decisions often involve significant investments and long-term commitments, a strong brand becomes a guiding factor in choice. Beyond products and services, brand equity embodies the expectations, experiences, and relationships that make one business stand out from the res...
An Ideal Customer Profile (ICP) serves as the foundation for aligning sales and marketing efforts, enabling businesses to target high-value accounts with precision. Developing a robust ICP goes beyond surface-level insights. It involves leveraging data analysis, market research, and customer feedbac...
Join us for an enlightening chat with Samit Malkani, Head of Brand, Social & Events Marketing, SEA at Google. Samit shares his expertise in balancing brand growth with performance marketing, highlighting innovative strategies for long-term brand building. He delves into the importance of creatin...
Have you ever answered a call from someone pitching a product or service you weren’t expecting? That’s cold calling—one of the classic examples of outbound marketing. Outbound marketing involves businesses actively reaching out to potential customers through calls, emails, or advertisements. It cont...