What transforms marketing from a support function into a growth engine? In this episode of the iTech Series Fireside Chat, Patricia Harris shares powerful insights ...
Dive into an exclusive conversation with Navneet Singh, CMO at Eightfold AI, as he shares insights from his journey transitioning from product leadership to marketing. ...
Tune in to our exclusive iTech Series Fireside Chat with Cristy Garcia, CMO at impact.com, as she traces her two-decade marketing journey, from early career ...
Mihaela Gogota, Global Marketing Campaign Manager at UiPath, shares insights from over a decade of experience in B2B marketing, spanning execution to strategy. She discusses ...
In this exclusive interview, Fabi Rocha, Field & Partner Marketing Manager, U.S. West Coast & LATAM at Snyk, shares how field marketing has evolved from ...
Bella Lai, Marketing Lead for Legal & Corporates in Southeast Asia at Thomson Reuters, shares her journey from conference producer to B2B marketing leader, shaping ...
Nitin Bhargava, Senior Director Marketing at SAP, shares how modern marketing is evolving from demand generation into a revenue-driving function. From aligning with sales to ...
In this edition of iTechSeries Unplugged Interview, Jessica Jackson, Field Marketing Manager at Harness, shares insights on blending digital strategy with human connection to drive ...
In this interview, Katie Marcham, VP of Marketing at ThoughtSpot, discusses how modern marketing is evolving into a revenue-driving function powered by data, AI, and ...
For global B2B organisations, English often feels like the safest marketing choice. It scales easily, keeps costs predictable, and avoids the operational complexity of managing ...
Marketers love talking about conversion, but if you’re not part of your ideal customer’s consideration set from the very beginning, you’ve already lost. In today’s ...
Why marketers still want a say! In 2025, there’s no shortage of tools that promise speed, automation, and hands-off execution. But as we test these ...
Authored By Dalia Mansour in collaboration with Fouad Khafaga, Sandra Conn, and Ghadeer Albarakani. As a marketing leader passionate about gender equity, I’ve always sought ...
Field and event marketing have always been dynamic, but the past six years have brought a rollercoaster of transformation to the industry. As someone who ...
The Evolving Role of Events in Marketing Events have long been a cornerstone of marketing strategies, serving as platforms for brand dissemination and audience engagement. ...
Every day, businesses generate vast amounts of data from customer interactions, transactions, websites, and digital platforms. Within this data lie ...
