What if the click is only the beginning of the customer journey? In our latest iTechSeries Fireside Chat, Frank Oerlemans, Chief Marketing Officer, APAC at ...
What transforms marketing from a support function into a growth engine? In this episode of the iTech Series Fireside Chat, Patricia Harris shares powerful insights ...
Dive into an exclusive conversation with Navneet Singh, CMO at Eightfold AI, as he shares insights from his journey transitioning from product leadership to marketing. ...
Christine Formosa, Marketing Manager at Thryv Australia and New Zealand, shares her perspective on building brands that drive meaningful growth. From customer insights and integrated ...
Kristen Rice, Senior Marketing AI Initiatives Manager at Okta, explores how data, AI, experimentation, and cross-functional alignment can transform modern growth marketing. From building connected ...
Keiara Johnson, Senior Performance Marketing Manager at Sage, growth marketing and AI consultant, and founder of Growth Guru Marketing, explores how customer insight, data, and ...
Letizia Manzieri, Head of Field Marketing, Southern Europe, at Check Point Software, shares her journey from channel marketing to leading field marketing across Southern Europe. ...
Jeremy Parchesky, Sr. Manager, Account-Based Marketing at Samsara, shares insights on building scalable GTM engines through revenue-driven ABM, intent data, and sales-marketing alignment. Drawing from ...
Elena Turkmen, Head of Revenue Strategy at Acronis, explores building scalable GTM engines by aligning Marketing, Sales, Finance, and RevOps around shared commercial goals. She ...
Geopolitics today is a masterclass in prolonged competition. Conflicts are no longer short, decisive events; they’re sustained, multi-layered, and resource-intensive. Outcomes are shaped less by ...
For global B2B organisations, English often feels like the safest marketing choice. It scales easily, keeps costs predictable, and avoids the operational complexity of managing ...
Marketers love talking about conversion, but if you’re not part of your ideal customer’s consideration set from the very beginning, you’ve already lost. In today’s ...
Why marketers still want a say! In 2025, there’s no shortage of tools that promise speed, automation, and hands-off execution. But as we test these ...
Authored By Dalia Mansour in collaboration with Fouad Khafaga, Sandra Conn, and Ghadeer Albarakani. As a marketing leader passionate about gender equity, I’ve always sought ...
Field and event marketing have always been dynamic, but the past six years have brought a rollercoaster of transformation to the industry. As someone who ...
Generation Z is entering the B2B workforce as technology purchasing becomes increasingly digital, self-directed, and influenced by AI-assisted research. As ...
Many B2B marketing teams focus heavily on generating immediate pipeline, often prioritizing short-term campaigns over long-term brand building. While demand ...
In B2B marketing, a one-size-fits-all approach rarely delivers results. Companies differ in their industries, business goals, buying processes, and challenges, ...
