What transforms marketing from a support function into a growth engine? In this episode of the iTech Series Fireside Chat, Patricia Harris shares powerful insights ...
Dive into an exclusive conversation with Navneet Singh, CMO at Eightfold AI, as he shares insights from his journey transitioning from product leadership to marketing. ...
Tune in to our exclusive iTech Series Fireside Chat with Cristy Garcia, CMO at impact.com, as she traces her two-decade marketing journey, from early career ...
In this edition of our interview series, Tejinder Dhillon, Head of Marketing UK&I at NetApp, shares insights drawn from her experience spanning regions, functions, and ...
Natasha Koskenniemi, Senior Global B2B Marketing Leader, shares insights on transforming global GTM strategies into impactful regional execution, improving funnel performance, and building alignment across ...
Melanie Morris, Senior Director of Marketing, North America at Backbase, shares insights on scaling growth in complex B2B environments, emphasizing cross-functional alignment, sales and marketing ...
Alisa Hammond, Senior Marketing Manager at Deltek, shares insights from leading full-funnel marketing programs across B2B and SaaS organizations. She discusses aligning brand, demand generation, ...
In this exclusive interview series, Nicki Wells, Senior Director of International Field and Channel Marketing at Absolute Security, shares insights from two decades in enterprise ...
Shreya Bhatnagar, Head of Marketing – India at Automation Anywhere, shares insights on the evolving role of enterprise marketing across AI, customer advocacy, revenue alignment, ...
Geopolitics today is a masterclass in prolonged competition. Conflicts are no longer short, decisive events; they’re sustained, multi-layered, and resource-intensive. Outcomes are shaped less by ...
For global B2B organisations, English often feels like the safest marketing choice. It scales easily, keeps costs predictable, and avoids the operational complexity of managing ...
Marketers love talking about conversion, but if you’re not part of your ideal customer’s consideration set from the very beginning, you’ve already lost. In today’s ...
Why marketers still want a say! In 2025, there’s no shortage of tools that promise speed, automation, and hands-off execution. But as we test these ...
Authored By Dalia Mansour in collaboration with Fouad Khafaga, Sandra Conn, and Ghadeer Albarakani. As a marketing leader passionate about gender equity, I’ve always sought ...
Field and event marketing have always been dynamic, but the past six years have brought a rollercoaster of transformation to the industry. As someone who ...
