What transforms marketing from a support function into a growth engine? In this episode of the iTech Series Fireside Chat, Patricia Harris shares powerful insights ...
Dive into an exclusive conversation with Navneet Singh, CMO at Eightfold AI, as he shares insights from his journey transitioning from product leadership to marketing. ...
Tune in to our exclusive iTech Series Fireside Chat with Cristy Garcia, CMO at impact.com, as she traces her two-decade marketing journey, from early career ...
In this edition of our interview series, Suhas Diwakar Zele, Head of Marketing & Communications at Equifax India, shares his perspective on building trust-led growth ...
In this edition of the interview series, Reema Wadhwani, Director of Demand Generation at Uniphore, shares her perspectives on building revenue-driven marketing strategies through buyer-centric ...
Building sustainable growth requires more than generating leads. Meet Connie Sellaro, Head of Marketing, ANZ, at Asana, who shares her insights on building go-to-market strategies ...
In this interview edition, Melinda Stuart, Principal, Enterprise Marketing, Emerging Technology at Optus, shares practical lessons on building successful GTM strategies through local market understanding, ...
In this edition of the interview series, Kunnal Arora, Director of Marketing at Brillio, shares his perspectives on transforming marketing into a strategic growth engine. ...
With over 15 years of B2B technology marketing experience, Melissa León Quintero, Marketing LATAM Leader, Channel-Enterprise DMe at Adobe, shares how she drives business growth ...
Geopolitics today is a masterclass in prolonged competition. Conflicts are no longer short, decisive events; they’re sustained, multi-layered, and resource-intensive. Outcomes are shaped less by ...
For global B2B organisations, English often feels like the safest marketing choice. It scales easily, keeps costs predictable, and avoids the operational complexity of managing ...
Marketers love talking about conversion, but if you’re not part of your ideal customer’s consideration set from the very beginning, you’ve already lost. In today’s ...
Why marketers still want a say! In 2025, there’s no shortage of tools that promise speed, automation, and hands-off execution. But as we test these ...
Authored By Dalia Mansour in collaboration with Fouad Khafaga, Sandra Conn, and Ghadeer Albarakani. As a marketing leader passionate about gender equity, I’ve always sought ...
Field and event marketing have always been dynamic, but the past six years have brought a rollercoaster of transformation to the industry. As someone who ...
Marketing leaders are under increasing pressure to demonstrate measurable business impact while managing tighter budgets and rising customer expectations. Improving ...
