What transforms marketing from a support function into a growth engine? In this episode of the iTech Series Fireside Chat, Patricia Harris shares powerful insights ...
Dive into an exclusive conversation with Navneet Singh, CMO at Eightfold AI, as he shares insights from his journey transitioning from product leadership to marketing. ...
Tune in to our exclusive iTech Series Fireside Chat with Cristy Garcia, CMO at impact.com, as she traces her two-decade marketing journey, from early career ...
Aravind Rajagopalan, Associate Vice President of Marketing at Indium, shares insights from his journey in B2B SaaS and revenue-driven marketing. He discusses field marketing, ABM, ...
Jonathan Griffiths, Senior Marketing Director, Venture Markets EMEA at Staffbase, shares insights from over two decades in marketing leadership across global brands and high-growth companies. ...
Arlena Joyner, Director of Integrated Marketing at Coupa, shares insights from her journey in B2B SaaS and integrated marketing. She discusses her four pillars, data, ...
Chiara Boschetto, Senior Regional Marketing Manager at Workday, shares how her journey from global agencies to SaaS and consulting has shaped a modern B2B marketing ...
Gizem Çek Sönmez, Director of Growth Marketing at Jotform, shares her journey from traditional to digital marketing and how it has shaped her approach to ...
Linda Geerdink, VP Global Revenue & Digital Marketing at SUSE, shares how modern marketing is evolving into a revenue-driving engine. From aligning closely with sales ...
Geopolitics today is a masterclass in prolonged competition. Conflicts are no longer short, decisive events; they’re sustained, multi-layered, and resource-intensive. Outcomes are shaped less by ...
For global B2B organisations, English often feels like the safest marketing choice. It scales easily, keeps costs predictable, and avoids the operational complexity of managing ...
Marketers love talking about conversion, but if you’re not part of your ideal customer’s consideration set from the very beginning, you’ve already lost. In today’s ...
Why marketers still want a say! In 2025, there’s no shortage of tools that promise speed, automation, and hands-off execution. But as we test these ...
Authored By Dalia Mansour in collaboration with Fouad Khafaga, Sandra Conn, and Ghadeer Albarakani. As a marketing leader passionate about gender equity, I’ve always sought ...
Field and event marketing have always been dynamic, but the past six years have brought a rollercoaster of transformation to the industry. As someone who ...
B2B vendor management involves selecting the right suppliers, maintaining clear communication, monitoring performance, and ensuring compliance with agreements and standards. ...
Every day, businesses generate vast amounts of data from customer interactions, transactions, websites, and digital platforms. Within this data lie ...
