What transforms marketing from a support function into a growth engine? In this episode of the iTech Series Fireside Chat, Patricia Harris shares powerful insights ...
Dive into an exclusive conversation with Navneet Singh, CMO at Eightfold AI, as he shares insights from his journey transitioning from product leadership to marketing. ...
Tune in to our exclusive iTech Series Fireside Chat with Cristy Garcia, CMO at impact.com, as she traces her two-decade marketing journey, from early career ...
In this iTech Series Unplugged interview, Bhargav Chandrababu, Senior Director, Demand Generation at Mindtickle, shares insights on building revenue-first marketing teams, creating a predictable pipeline, ...
Gigi Chong, Growth Marketing Manager, Asia Pacific at JAGGAER, shares hard-earned lessons from leading growth marketing across APAC’s diverse markets. She explores how marketers can ...
In this edition of the interview series, Shivani Priyadarshini, Head of SEA Field Marketing at Akamai Technologies, shares her insights on the evolving role of ...
Valentina Kovačić, Vice President Digital & Customer Marketing at Azul, shares her perspective on modern B2B demand generation, AI-driven content visibility, and marketing to technical ...
In this edition of the interview, Wilhelm Frank, Commercial Marketing Director EMEA at Lenovo, shares insights from a marketing career spanning corporate leadership, agency experience, ...
Christine Doles, an Independent GTM & Demand Gen Advisor (Former AWS), shares insights into building scalable demand-generation engines, aligning global and regional teams, and closing ...
Geopolitics today is a masterclass in prolonged competition. Conflicts are no longer short, decisive events; they’re sustained, multi-layered, and resource-intensive. Outcomes are shaped less by ...
For global B2B organisations, English often feels like the safest marketing choice. It scales easily, keeps costs predictable, and avoids the operational complexity of managing ...
Marketers love talking about conversion, but if you’re not part of your ideal customer’s consideration set from the very beginning, you’ve already lost. In today’s ...
Why marketers still want a say! In 2025, there’s no shortage of tools that promise speed, automation, and hands-off execution. But as we test these ...
Authored By Dalia Mansour in collaboration with Fouad Khafaga, Sandra Conn, and Ghadeer Albarakani. As a marketing leader passionate about gender equity, I’ve always sought ...
Field and event marketing have always been dynamic, but the past six years have brought a rollercoaster of transformation to the industry. As someone who ...
