What if the click is only the beginning of the customer journey? In our latest iTechSeries Fireside Chat, Frank Oerlemans, Chief Marketing Officer, APAC at ...
What transforms marketing from a support function into a growth engine? In this episode of the iTech Series Fireside Chat, Patricia Harris shares powerful insights ...
Dive into an exclusive conversation with Navneet Singh, CMO at Eightfold AI, as he shares insights from his journey transitioning from product leadership to marketing. ...
B2B marketing success goes beyond generating leads to driving measurable business outcomes. In this interview, Ravi Kiran Reddi, Senior ABM Manager at AWS, shares insights ...
Sustainable growth in today’s evolving B2B landscape requires more than campaigns and performance metrics. It calls for connected systems that bring strategy, marketing intelligence, sales ...
In this iTechSeries interview, Stephanie Downs, a strategic marketer with 9+ years of experience, shares her perspective on localising global GTM strategies, aligning field marketing ...
Attention fades. Momentum compounds. A B2B marketing leader on pairing AI-powered buyer intelligence with seasoned judgment to move buyers and revenue forward. With over a ...
With nearly 15 years of B2B SaaS experience, Alex Venus, Director of Growth Marketing at Personio, brings a fresh perspective on sustainable growth. In this ...
Ramon Chow, Marketing Director for Asia Pacific at Cloudera, shares his perspective on evolving marketing’s role within GTM strategy. He explores global-local alignment, sales collaboration, ...
For years, we’ve built marketing to operate almost like a production line. A brief comes in, teams create content, campaigns go live, reports get produced, ...
Geopolitics today is a masterclass in prolonged competition. Conflicts are no longer short, decisive events; they’re sustained, multi-layered, and resource-intensive. Outcomes are shaped less by ...
For global B2B organisations, English often feels like the safest marketing choice. It scales easily, keeps costs predictable, and avoids the operational complexity of managing ...
Marketers love talking about conversion, but if you’re not part of your ideal customer’s consideration set from the very beginning, you’ve already lost. In today’s ...
Why marketers still want a say! In 2025, there’s no shortage of tools that promise speed, automation, and hands-off execution. But as we test these ...
Authored By Dalia Mansour in collaboration with Fouad Khafaga, Sandra Conn, and Ghadeer Albarakani. As a marketing leader passionate about gender equity, I’ve always sought ...
B2B buying is becoming increasingly self-directed, with buyers researching solutions, comparing vendors, and building internal consensus before engaging sales teams. ...
Generation Z is entering the B2B workforce as technology purchasing becomes increasingly digital, self-directed, and influenced by AI-assisted research. As ...
