Christine Formosa, Marketing Manager at Thryv Australia and New Zealand, shares her perspective on building brands that drive meaningful growth. From customer insights and integrated campaigns to cross-functional alignment, demand generation, and AI, Christine explores how marketers can create consistent, customer-centric strategies that build ...
Kristen Rice, Senior Marketing AI Initiatives Manager at Okta, explores how data, AI, experimentation, and cross-functional alignment can transform modern growth marketing. From building connected GTM strategies and demand generation ...
Keiara Johnson, Senior Performance Marketing Manager at Sage, growth marketing and AI consultant, and founder of Growth Guru Marketing, explores how customer insight, data, and AI can transform marketing into ...
Letizia Manzieri, Head of Field Marketing, Southern Europe, at Check Point Software, shares her journey from channel marketing to leading field marketing across Southern Europe. She explores building flexible regional ...
Jeremy Parchesky, Sr. Manager, Account-Based Marketing at Samsara, shares insights on building scalable GTM engines through revenue-driven ABM, intent data, and sales-marketing alignment. Drawing from his experience across diverse industries, ...
Elena Turkmen, Head of Revenue Strategy at Acronis, explores building scalable GTM engines by aligning Marketing, Sales, Finance, and RevOps around shared commercial goals. She discusses smarter investment decisions, customer ...
In this iTechSeries Unplugged interview, Rachel Ennis, Marketing Director at CACTUS, shares her perspective on strategic B2B marketing, building credibility, and keeping go-to-market simple and focused. She explores global-local marketing, ...
