Mihaela Gogota, Global Marketing Campaign Manager at UiPath, shares insights from over a decade of experience in B2B marketing, spanning execution to strategy. She discusses global campaigns, cross-functional alignment, ABM, data-driven decision-making, and MarTech. Her practical, hands-on approach highlights how simplicity, adaptability, and continuous ...
In this exclusive interview, Fabi Rocha, Field & Partner Marketing Manager, U.S. West Coast & LATAM at Snyk, shares how field marketing has evolved from event execution to a strategic ...
Bella Lai, Marketing Lead for Legal & Corporates in Southeast Asia at Thomson Reuters, shares her journey from conference producer to B2B marketing leader, shaping the full buyer journey across ...
Nitin Bhargava, Senior Director Marketing at SAP, shares how modern marketing is evolving from demand generation into a revenue-driving function. From aligning with sales to influencing complex enterprise deals, he ...
In this edition of iTechSeries Unplugged Interview, Jessica Jackson, Field Marketing Manager at Harness, shares insights on blending digital strategy with human connection to drive demand. From leveraging data and ...
In this interview, Katie Marcham, VP of Marketing at ThoughtSpot, discusses how modern marketing is evolving into a revenue-driving function powered by data, AI, and strong GTM alignment. She shares ...
In this exclusive interview, Gokul Suresh, Head of Demand Generation at Whatfix, shares insights on scaling demand generation, building field marketing systems, and measuring impact beyond MQLs. He discusses evolving ...
