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Why iTech Series
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Brand To Demand
Brand To Demand
Brand Building, Demand Gen, and Revenue Growth: A Conversation with Alex Venus
Saurabh Khadilkar
Posted on
October 19, 2026
October 19, 2026
With nearly 15 years of B2B SaaS experience, Alex Venus, Director of Growth Marketing at Personio, brings a fresh perspective ...
Read More
Blog
How to Balance Brand and Demand Generation for Sustainable Growth
iTechSeries Staff Writer
Posted on
August 26, 2026
August 26, 2026
Many B2B marketing teams focus heavily on generating immediate pipeline, often prioritizing short-term campaigns over long-term brand building. While demand ...
Read More
Brand To Demand
Marketing in the AI Era: Balancing Brand, Demand, and Innovation with Tara Corey
Saurabh Khadilkar
Posted on
July 10, 2026
July 10, 2026
Tara Corey, Senior Vice President of Marketing at Optimizely, shares her perspective on leading modern marketing in the AI era. ...
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Brand To Demand
Wilhelm Frank on Connecting Brand, Demand, and Business Impact in B2B Marketing
Saurabh Khadilkar
Posted on
June 8, 2026
June 8, 2026
In this edition of the interview, Wilhelm Frank, Commercial Marketing Director EMEA at Lenovo, shares insights from a marketing career ...
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