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Brand To Demand
Brand To Demand
Wilhelm Frank on Connecting Brand, Demand, and Business Impact in B2B Marketing
Saurabh Khadilkar
Posted on
June 8, 2026
June 8, 2026
In this edition of the interview, Wilhelm Frank, Commercial Marketing Director EMEA at Lenovo, shares insights from a marketing career ...
Read More
Brand To Demand
Tejinder Dhillon on Driving Growth Through Data, Brand, and Customer-Centric Marketing
Saurabh Khadilkar
Posted on
May 29, 2026
May 29, 2026
In this edition of our interview series, Tejinder Dhillon, Head of Marketing UK&I at NetApp, shares insights drawn from her ...
Read More
Blog
Lifecycle Marketing in 2026: From Campaigns to Intelligence Systems
iTechSeries Staff Writer
Posted on
May 27, 2026
May 27, 2026
For years, marketing was driven by campaigns, launches, promotions, and one-off wins. But in 2026, that model is breaking down. ...
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Brand To Demand
Beyond Vanity Metrics: Natasha Koskenniemi on What Actually Drives Pipeline
Saurabh Khadilkar
Posted on
May 22, 2026
May 22, 2026
Natasha Koskenniemi, Senior Global B2B Marketing Leader, shares insights on transforming global GTM strategies into impactful regional execution, improving funnel ...
Read More
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