Blogs

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iTechSeries Staff Writer

December 6, 2024December 6, 2024

Have you ever answered a call from someone pitching a product or service you weren’t expecting? That’s cold calling—one of the classic examples of outbound marketing. Outbound marketing involves businesses actively reaching out to potential customers through calls, emails, or advertisements. It contrasts with ...

Blog

How to Drive Lead Conversions: Top Metrics to Monitor in 2025

December 3, 2024December 3, 2024

Lead conversion is the process of turning website visitors or prospects into paying customers. It begins when a prospect takes a specific action, such as signing up for a newsletter, ...

Blog

How to Optimize B2B Buyer Journey in 2025?

November 27, 2024November 27, 2024

Every B2B company aims to attract more customers and increase revenue, but generating high-quality leads in this space remains a significant challenge. As sales reps navigate the complexities of lead ...

Account Based Marketing

Building the Ultimate ABM Tech Stack for Marketing Success

November 20, 2024November 21, 2024

Account-based marketing (ABM) has emerged as a game-changing ABM strategy in B2B marketing, enabling companies to target high-value accounts with precision. As ABM adoption grows, so does the need for ...

Blog

What is Buyer Intent Data? Drive Your High-Intent Prospects

November 19, 2024November 19, 2024

B2B intent data lets you understand your customers’ buying journey and behavior, enabling you to craft more personalized and effective content campaigns. Traditional marketing strategies just don’t cut it anymore—today, ...

Blog

B2B Event Marketing: Types, Strategies and Best Practices

November 14, 2024November 15, 2024

Event marketing is a powerful strategy that allows businesses to engage directly with their audience, enhance brand awareness, visibility, and drive sales. In today’s fast-paced market, live events like trade ...

Blog

November 13, 2024December 6, 2024

B2B marketing isn’t just about selling a product or service; it’s about increasing brand awareness and cultivating strong relationships throughout the entire customer journey. What is brand building in marketing? ...