Go-To-Market

Elena Turkmen, Head of Revenue Strategy at Acronis, explores building scalable GTM engines by aligning Marketing, Sales, Finance, and RevOps ...

In this iTechSeries Unplugged interview, Rachel Ennis, Marketing Director at CACTUS, shares her perspective on strategic B2B marketing, building credibility, ...

Dhairya Tandon, Sr. Marketing Manager, SAARC at Recorded Future, shares valuable insights on building pipeline-focused GTM strategies across diverse and ...

What if the click is only the beginning of the customer journey? In our latest iTechSeries Fireside Chat, Frank Oerlemans, ...

With more than 20+ years of experience across B2B and B2C marketing, Mariana Poleto, Marketing Manager at Salesforce, brings a ...

Neha Kaushal, Senior Manager, Global Campaigns at Acronis, explores how modern marketers can build global GTM strategies that balance consistency ...