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Go-To-Market
Go-To-Market
Short-Term Wins, Long-Term Growth: Alyce Camacho on Building Sustainable GTM Strategies
Saurabh Khadilkar
Posted on
April 21, 2026
April 21, 2026
In this ITech Series Unplugged interview, Alyce Camacho, Head of NA Marketing at Alorica, shares her unconventional journey from teaching ...
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Go-To-Market
The Practical Marketer: Mihaela Gogota on What Really Works in Global Campaigns
Saurabh Khadilkar
Posted on
April 16, 2026
April 16, 2026
Mihaela Gogota, Global Marketing Campaign Manager at UiPath, shares insights from over a decade of experience in B2B marketing, spanning ...
Read More
Go-To-Market
Field Marketing as a Growth Engine: Fabi Rocha on Driving Real Business Outcomes
Saurabh Khadilkar
Posted on
April 15, 2026
April 15, 2026
In this exclusive interview, Fabi Rocha, Field & Partner Marketing Manager, U.S. West Coast & LATAM at Snyk, shares how ...
Read More
Blog
What Does GTM Intelligence Mean? Everything You Need To Know
iTechSeries Staff Writer
Posted on
April 8, 2026
April 8, 2026
In today’s B2B landscape, speed and focus decide who wins deals and who misses them. Yet many GTM teams still ...
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Go-To-Market
Marketing as a Revenue Engine: Nitin Bhargava on Strategy, Scale, and Impact
Saurabh Khadilkar
Posted on
April 7, 2026
April 7, 2026
Nitin Bhargava, Senior Director Marketing at SAP, shares how modern marketing is evolving from demand generation into a revenue-driving function. ...
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Go-To-Market
Jessica Jackson on Field Marketing, Human Connection, and Demand Generation
Saurabh Khadilkar
Posted on
March 31, 2026
March 31, 2026
In this edition of iTechSeries Unplugged Interview, Jessica Jackson, Field Marketing Manager at Harness, shares insights on blending digital strategy ...
Read More
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