Aravind Rajagopalan, Associate Vice President of Marketing at Indium, shares insights from his journey in B2B SaaS and revenue-driven marketing. He discusses field marketing, ABM, and account-centric strategies, alongside pipeline ...
Jonathan Griffiths, Senior Marketing Director, Venture Markets EMEA at Staffbase, shares insights from over two decades in marketing leadership across global brands and high-growth companies. He discusses balancing brand and ...
Arlena Joyner, Director of Integrated Marketing at Coupa, shares insights from her journey in B2B SaaS and integrated marketing. She discusses her four pillars, data, intention, creativity, and passion, alongside ...
Chiara Boschetto, Senior Regional Marketing Manager at Workday, shares how her journey from global agencies to SaaS and consulting has shaped a modern B2B marketing approach rooted in integration and ...
Gizem Çek Sönmez, Director of Growth Marketing at Jotform, shares her journey from traditional to digital marketing and how it has shaped her approach to growth. She explores the evolving ...
Linda Geerdink, VP Global Revenue & Digital Marketing at SUSE, shares how modern marketing is evolving into a revenue-driving engine. From aligning closely with sales and product to leveraging AI ...
