In this interview, Elizabeth Lee, Field Marketing Lead, Data and AI Platforms ASEAN at IBM, shares her perspectives on field marketing, cross-functional collaboration, and customer-centric growth. She explores how AI, data-driven insights, and market localisation shape campaign effectiveness across ASEAN, highlighting the role of ...
B2B marketing success goes beyond generating leads to driving measurable business outcomes. In this interview, Ravi Kiran Reddi, Senior ABM Manager at AWS, shares insights from over 15 years of ...
Sustainable growth in today’s evolving B2B landscape requires more than campaigns and performance metrics. It calls for connected systems that bring strategy, marketing intelligence, sales alignment, and measurement together. Pallavi ...
In this iTechSeries interview, Stephanie Downs, a strategic marketer with 9+ years of experience, shares her perspective on localising global GTM strategies, aligning field marketing with sales, and using data ...
Attention fades. Momentum compounds. A B2B marketing leader on pairing AI-powered buyer intelligence with seasoned judgment to move buyers and revenue forward. With over a decade of experience building growth ...
With nearly 15 years of B2B SaaS experience, Alex Venus, Director of Growth Marketing at Personio, brings a fresh perspective on sustainable growth. In this iTechSeries Unplugged interview, he explores ...
Ramon Chow, Marketing Director for Asia Pacific at Cloudera, shares his perspective on evolving marketing’s role within GTM strategy. He explores global-local alignment, sales collaboration, demand generation, brand building, and ...
