In this edition of the interview series, Samer Mihyar, Field Marketing Manager at Snowflake, shares practical insights on transforming field marketing into a strategic growth driver. From building a pipeline and aligning marketing with sales to balancing global strategy with local relevance and leveraging ...
Tara Corey, Senior Vice President of Marketing at Optimizely, shares her perspective on leading modern marketing in the AI era. In this interview, she discusses balancing brand and demand, turning ...
In this edition of our interview series, Suhas Diwakar Zele, Head of Marketing & Communications at Equifax India, shares his perspective on building trust-led growth in regulated industries. He discusses ...
In this edition of the interview series, Reema Wadhwani, Director of Demand Generation at Uniphore, shares her perspectives on building revenue-driven marketing strategies through buyer-centric demand generation, effective ABM, and ...
Building sustainable growth requires more than generating leads. Meet Connie Sellaro, Head of Marketing, ANZ, at Asana, who shares her insights on building go-to-market strategies that deliver sustainable revenue growth. ...
In this interview edition, Melinda Stuart, Principal, Enterprise Marketing, Emerging Technology at Optus, shares practical lessons on building successful GTM strategies through local market understanding, cross-functional alignment, and measurable business ...
In this edition of the interview series, Kunnal Arora, Director of Marketing at Brillio, shares his perspectives on transforming marketing into a strategic growth engine. He discusses account-based marketing, go-to-market ...
