Account Based Marketing

In today’s competitive B2B environment, success depends on targeting the right accounts rather than reaching the largest audience. A Target ...

B2B marketing teams often generate more leads and accounts than sales teams can realistically pursue. The challenge is knowing which ...

Anjeli Jackson, ABM Strategy Manager & Platform Lead at OpenText, shares practical insights on stage-based ABM, AI, intent data, and ...

In today’s competitive B2B landscape, buyers expect more than generic outreach and disconnected interactions. They want personalized experiences, relevant communication, ...

Sloan Newman, North American ABM Manager at NTT DATA, shares his journey from international agency experience to leading award-winning marketing ...

Lisa Andreeva, Account-Based Marketing Manager at IFS, shares how she builds ABM with strategic depth, human insight, and customer focus. ...