Corina Niculescu, Customer Marketing Campaigns Manager at Bitdefender, shares her extensive 15-year journey in B2B marketing across diverse industries. She discusses aligning global GTM strategies with local markets, fostering cross-functional collaboration, executing impactful growth programs, and ...
Ghadah Humadi, Senior Regional Marketing Manager for EMEA emerging markets, shares her unconventional journey from software engineering to marketing. She discusses key elements of successful multi-channel campaigns, balancing regional and global strategies, marketing’s role in a revenue-driven envir...
Simone Bervig, a seasoned marketing leader, emphasizes the pivotal role of localization, collaboration, and market adaptability. She explores crafting impactful LATAM strategies, aligning global teams, driving effective marketing campaigns, and delivering measurable results across diverse marketplac...
Bushra Nasr, Global Cybersecurity Marketing Manager at Lenovo, shares her journey from launching MEA’s first gaming zone to leading innovative campaigns. She delves into cybersecurity marketing, understanding customer needs, leveraging data, AI’s transformative role, tracking performance, and ...
Damian Trzebunia, Head of Global Product & Solution Marketing at Certinia, shares his journey, highlighting product marketing’s crucial role in strategy and growth. With 20+ years of experience, he discusses market rollouts, leveraging customer insights, crafting impactful GTM strategies, and bu...