Ruba Khan, Senior Marketing Manager, APAC at Verizon, shares her journey from digital demand generation to leading new business marketing across the region. She discusses balancing brand-building with revenue accountability, optimizing multi-channel performance, adapting strategies for diverse marke...
Sara Kao, Director of APJ Marketing at SolarWinds, reflects on her 25-year journey in the tech industry spanning APJ, the US, and global markets. In this conversation, she delves into balancing brand and demand, scaling personalization, leveraging AI with creativity, and how data, cultural nuance, a...
Kathleen Jaedtke, Head of Marketing EMEA Central at Workato, shares her cross-industry journey spanning B2C and B2B roles at Rocket Internet, Zalando, and HubSpot. She discusses uniting brand and demand, driving personalization through AI, navigating DACH market complexities, building customer-first...
Understanding your customer’s path to purchase is more complex than ever. With buyers engaging across multiple channels and touchpoints, it’s essential to map their journey to deliver meaningful, consistent experiences. Customer journey mapping provides a visual representation of how customers inter...
Jul 17
Campaigns, Culture & Cybersecurity: Julia Kertesz’s Blueprint for Impactful Global Marketing
Julia Kertesz, Senior Marketing Manager at Acronis, shares her journey from spearheading marketing for a family business to crafting high-impact campaigns for international corporations. In this conversation, she dives into aligning marketing and sales, balancing global brand consistency with local ...