Charline Fahed, a seasoned marketing leader, brings 14 years of experience in marketing, media sales, and journalism. She shares insights on navigating GTM challenges in the META region, aligning marketing with sales, leveraging AI in field and channel marketing, and balancing short-term lead genera...
B2B brand strategy goes beyond just logos and slogans—it’s about building trust, credibility, and a strong market presence. In an increasingly competitive landscape, standing out requires more than just a great product; it demands a compelling brand identity that resonates with businesses and foster...
A well-optimized sales funnel is the backbone of successful B2B marketing. It streamlines the buyer’s journey, nurtures lead effectively, and boosts conversions. But simply generating leads isn’t enough—you need a strategy to guide them seamlessly from awareness to decision-making. By leveraging dat...
Marketing is no longer just about demand generation—it’s about trust, strategy, and adaptability. Modern marketers must be data-driven and protect brand credibility. We spoke to a seasoned marketing leader in the cybersecurity space to explore her take on the evolution of marketing to a revenue powe...
Lidia Lal, Head of Marketing for the Finance and Spend Management line of business at SAP APJ, shares her journey from her passion for storytelling to becoming a data-driven marketing leader delivering integrated marketing strategies for predominantly global tech brands. She discusses the evolution ...