Nitu Sharma, Head of Marketing at Iron Mountain India, shares her journey from computer science engineer to marketing leader. She offers her insights into B2B marketing evolution, the power of personalization, data-driven strategies, and leveraging technology for impactful initiatives. Welcome to th...
AlMoatassem Abo Elhamaiel, Head of Marketing MEA Motorola at Lenovo, shares his journey from SEO to leading digital strategies, offering insights into performance marketing, balancing revenue goals, AI-driven personalization, brand building, and the shifting dynamics of customer engagement. Elhamiel...
In the ever-evolving realm of B2B tech marketing, where consumers seamlessly hop between services, merely having effective campaigns is no longer sufficient. To truly stand out, you need a strategy that transcends the boundaries of features and benefits—enter emotional branding. Welcome to a world w...
In today’s ever-evolving tech marketing landscape, traditional concepts like B2B brand awareness and demand generation are undergoing significant transformations. The emergence of brand to demand marketing represents a paradigm shift, highlighting the deep-seated connection between brand build...
In the development and execution of marketing strategies for buying committees, discussions often center around engaging business professionals and influencers. The emphasis is on crafting compelling pitches tailored to these key individuals. Yet, amidst these considerations, the effects of B2B buye...