Kaya Adams, a Seasoned Marketing Leader, shares her journey from sales to leading global demand generation, marketing operations, and sales enablement teams. She dives into balancing data and creativity, driving sales-marketing alignment, leveraging technology for ABM, and building high-performing, ...
The B2B buying group has changed dramatically. No longer driven by a single decision-maker, today’s purchases are influenced by cross-functional teams made up of stakeholders from various departments. Yet, many marketing and sales strategies still rely on outdated models like individual lead scoring...
A well-optimized B2B marketing funnel is key to converting leads into loyal customers. By strategically nurturing leads through various stages—from awareness to purchase—you can boost your sales and drive growth. Today’s marketers, especially the younger generation, are embracing new tactics like vi...
What Happens When Grit, Discipline & GTM Collide? In this episode, we sit down with Ludi Wiggins—former Olympic diver and now Marketing Director at Gentrack Ltd—to explore the powerful intersection of sports discipline and marketing execution. Drawing from her athletic background and strategic e...
Tune into an insightful conversation with Andreea Mandeal, a seasoned marketer, as she reflects on her journey from the early days at an AI startup to leading marketing efforts at Finnish unicorns and privacy tech firms. She shares invaluable insights on how storytelling can elevate brand presence, ...