Demand Generation

Bella Lai, Marketing Lead for Legal & Corporates in Southeast Asia at Thomson Reuters, shares her journey from conference producer ...

In this interview, Katie Marcham, VP of Marketing at ThoughtSpot, discusses how modern marketing is evolving into a revenue-driving function ...

In this exclusive interview, Gokul Suresh, Head of Demand Generation at Whatfix, shares insights on scaling demand generation, building field ...

For years, many sales processes remained purely transactional until businesses recognized the importance of lead nurturing in B2B marketing. By ...

Ashleigh Betvardeh, Senior Marketing Manager, Demand APAC at Kaseya, shares her journey from digital marketing roots to driving integrated, revenue-focused ...

Jonathan Levanon, VP of Growth Marketing at Sapiens, shares how an engineering mindset shapes scalable, predictable growth. He discusses building ...