Julie Liu, Senior Vice President of Strategic Initiatives at AvePoint, shares her journey from consulting and market research to shaping resilient go-to-market systems. She discusses aligning long-term strategy with fast-moving markets, building connected revenue functions, and leveraging trusted da...
Mar 06
Turning Marketing into a Global Growth Engine: Alexandra Williams on Data-Driven Campaign Strategy
Alexandra Williams, Marketing Campaigns Director at Precisely, shares how global campaign strategy is evolving into a data-driven growth engine. She discusses balancing global brand consistency with local relevance, leveraging AI in campaign planning, aligning marketing with revenue outcomes, and bu...
In this interview, Paula Medeiros, Global Growth and Paid Media Senior Marketing Manager at Palo Alto Networks, shares her perspective on integrated marketing as a scalable growth engine. She explains how aligning strategy with execution, balancing brand and revenue goals, and leveraging data and AI...
Step into the evolving world of B2B marketing with Mattia Santin, SVP of Marketing at Contentsquare, who brings over 16 years of experience spanning B2C, B2B, and product-led growth environments. In this iTech Series Fireside Chat, Mattia shares his journey from leading iconic consumer brands to sca...
Oct 29
Aligning Strategy, Creativity, and Data: Isabella Georgiou on Building High-Impact ABM Programs
Isabella Georgiou, EMEA Demand Center Marketing Manager at Celonis, shares her journey from field marketing to leading data-driven ABM and demand generation across EMEA. She discusses aligning strategy, creativity, and data to build high-impact programs; fostering sales-marketing collaboration; scal...