Jessica Primanzon, a seasoned marketing leader, shares her evolution from event marketing to driving global campaigns in SaaS, healthcare, and IT. In this interview, she discusses aligning marketing with revenue goals, crafting impactful thought leadership, scaling personalization with AI, and leadi...
Ahmed ElHamouly, Managing Director at Boomi, shares his journey of building and leading go-to-market teams across diverse regions over the past two decades. In this conversation, he delves into his leadership principles, the critical components of GTM success in complex, multi-region environments, s...
Jul 11
Audience-First Marketing: Chelsea Shamy-Calder on Strategy, Storytelling, and Staying Curious
Chelsea Shamy-Calder, Senior Marketing Campaign Manager at SAS, shares her journey from PR aspirations to leading marketing efforts in the technology sector. In this candid conversation, she explores strategic prioritization, audience-first storytelling, the evolving role of AI, and how empathy, dat...
Bala Desikamani, VP of Global Marketing Operations & Strategy at Temenos, shares his journey from web marketing to leading global roles in high-growth B2B SaaS firms. He discusses building scalable GTM strategies, balancing brand and demand, accelerating pipeline, leveraging AI, and aligning rev...
Soumyajit Dey, Global Head of Digital Campaign Delivery & AI for Marketing at Thoughtworks, shares his journey as a digital-first marketing leader. He explores the intersection of AI, creativity, and storytelling in global campaigns—offering insights into cross-functional collaboration, scalable...