Carrie Heath, SVP of Global Marketing at Corsearch, shares her journey from shaping iconic consumer brands to leading marketing for B2B technology. She discusses driving global GTM strategies, leveraging AI for predictive insights and brand protection, balancing creativity with data-driven execution...
Oriana Brás, Head of Cross Marketing & Refunds at Fujitsu, shares her journey from integrated campaigns and loyalty programs to large-scale rebranding and enablement initiatives. She discusses scaling global programs with local relevance, leveraging AI for future-proof strategies, driving cross-...
Sep 12
Balancing Creativity, Data, and Localization: Ariane Lima Macedo on Driving Global Marketing Success
Ariane Lima Macedo, a senior marketing professional, shares her journey from content creation to leading global campaigns across the US, EMEA, and APAC. She discusses balancing creativity with data, scaling campaigns with localization, aligning cross-functional teams, leveraging AI for efficiency, a...
Karina Andrade, Demand Generation Marketing Manager, Americas at Hitachi Vantara, shares her journey from sales to leading multi-channel marketing across LATAM and global markets. She discusses turning intent into pipeline, building scalable data-led campaigns, aligning marketing and sales, adapting...
Sara Kao, Director of APJ Marketing at SolarWinds, reflects on her 25-year journey in the tech industry spanning APJ, the US, and global markets. In this conversation, she delves into balancing brand and demand, scaling personalization, leveraging AI with creativity, and how data, cultural nuance, a...