With over 15 years of B2B technology marketing experience, Melissa León Quintero, Marketing LATAM Leader, Channel-Enterprise DMe at Adobe, shares how she drives business growth across LATAM through strategic GTM execution, AI adoption, and cross-functional collaboration. She discusses balancing bran...
As AI reshapes marketing and enterprise teams prioritize revenue alignment, marketers must rethink how they create value. In this interview, Nicholas Braman, Marketing Director APJ at Kyriba, shares insights on aligning marketing with sales, leveraging AI for strategic advantage, building scalable d...
Natasha Koskenniemi, Senior Global B2B Marketing Leader, shares insights on transforming global GTM strategies into impactful regional execution, improving funnel performance, and building alignment across cross-functional teams. She discusses the importance of audience-centric thinking, AI’s evolvi...
In this exclusive interview series, Nicki Wells, Senior Director of International Field and Channel Marketing at Absolute Security, shares insights from two decades in enterprise marketing. She explores the balance between global strategy and local relevance, the shift toward business-outcome-driven...
Shreya Bhatnagar, Head of Marketing – India at Automation Anywhere, shares insights on the evolving role of enterprise marketing across AI, customer advocacy, revenue alignment, and digital transformation. She discusses building trust at scale, creating meaningful customer experiences, leverag...