Natasha Koskenniemi, Senior Global B2B Marketing Leader, shares insights on transforming global GTM strategies into impactful regional execution, improving funnel performance, and building alignment across cross-functional teams. She discusses the importance of audience-centric thinking, AI’s evolvi...
In this exclusive interview series, Nicki Wells, Senior Director of International Field and Channel Marketing at Absolute Security, shares insights from two decades in enterprise marketing. She explores the balance between global strategy and local relevance, the shift toward business-outcome-driven...
Shreya Bhatnagar, Head of Marketing – India at Automation Anywhere, shares insights on the evolving role of enterprise marketing across AI, customer advocacy, revenue alignment, and digital transformation. She discusses building trust at scale, creating meaningful customer experiences, leverag...
Aravind Rajagopalan, Associate Vice President of Marketing at Indium, shares insights from his journey in B2B SaaS and revenue-driven marketing. He discusses field marketing, ABM, and account-centric strategies, alongside pipeline creation, sales alignment, AI adoption, and building scalable program...
Linda Geerdink, VP Global Revenue & Digital Marketing at SUSE, shares how modern marketing is evolving into a revenue-driving engine. From aligning closely with sales and product to leveraging AI and intent-driven strategies, she explores building scalable demand programs, optimizing conversions...