In this interview, Angela Borseti, Senior Marketing Manager at OpenText, explains how modern marketing has become a strategic growth engine within integrated GTM models. She highlights global-regional alignment, the shift from lead volume to account-based value, revenue-focused metrics, AI-powered d...
In this edition of iTech Series Unplugged, Mason Mobley, Enterprise Regional Marketing Manager, Central at Pure Storage, shares his journey from electrical engineer to marketing leader. With an engineering mindset, a passion for data-driven decisions, and expertise spanning hardware and software, Ma...
In this exclusive interview, Jessica Pantages, Vice President of Corporate Marketing at Egnyte, shares how modern marketing has evolved from a creative support function into a revenue-driving business system and why governed AI, operational velocity, and strategic storytelling are critical to buildi...