Aravind Rajagopalan, Associate Vice President of Marketing at Indium, shares insights from his journey in B2B SaaS and revenue-driven marketing. He discusses field marketing, ABM, and account-centric strategies, alongside pipeline creation, sales alignment, AI adoption, and building scalable program...
Linda Geerdink, VP Global Revenue & Digital Marketing at SUSE, shares how modern marketing is evolving into a revenue-driving engine. From aligning closely with sales and product to leveraging AI and intent-driven strategies, she explores building scalable demand programs, optimizing conversions...
Nitin Bhargava, Senior Director Marketing at SAP, shares how modern marketing is evolving from demand generation into a revenue-driving function. From aligning with sales to influencing complex enterprise deals, he explores building outcome-driven strategies, high-performance teams, and context-awar...
Mar 11
The Rise of the Growth Architect: How Modern CMOs Are Building Unified Enterprise Marketing Engines
Enterprise marketing leadership is entering a new phase. Buying environments are becoming more complex, ecosystems increasingly shape how solutions are adopted, and commercial accountability is moving closer to the marketing function. In this conversation, Suraj Atreya, Enterprise Marketing & Go...
Julie Liu, Senior Vice President of Strategic Initiatives at AvePoint, shares her journey from consulting and market research to shaping resilient go-to-market systems. She discusses aligning long-term strategy with fast-moving markets, building connected revenue functions, and leveraging trusted da...