In today’s competitive B2B landscape, buyers expect more than generic outreach and disconnected interactions. They want personalized experiences, relevant communication, and seamless engagement across every touchpoint. This shift has given rise to Account-Based Experience (ABX), a customer-centric a...
In this edition of the interview series, Samer Mihyar, Field Marketing Manager at Snowflake, shares practical insights on transforming field marketing into a strategic growth driver. From building a pipeline and aligning marketing with sales to balancing global strategy with local relevance and leve...
Building sustainable growth requires more than generating leads. Meet Connie Sellaro, Head of Marketing, ANZ, at Asana, who shares her insights on building go-to-market strategies that deliver sustainable revenue growth. She discusses sales and marketing alignment, revenue-driven field marketing, en...
In this interview edition, Melinda Stuart, Principal, Enterprise Marketing, Emerging Technology at Optus, shares practical lessons on building successful GTM strategies through local market understanding, cross-functional alignment, and measurable business outcomes. She also explores scaling global ...
In this edition of the interview series, Kunnal Arora, Director of Marketing at Brillio, shares his perspectives on transforming marketing into a strategic growth engine. He discusses account-based marketing, go-to-market execution, sales alignment, AI-driven decision-making, customer expansion, and...