In this interview edition, Ayaan Mohamud, Regional Vice President, Marketing – APJ at impact.com, shares her journey from storytelling and consumer behaviour to building high-impact regional marketing functions. She discusses scaling global strategies across APAC, aligning GTM teams, driving B2B gro...
Tara Corey, Senior Vice President of Marketing at Optimizely, shares her perspective on leading modern marketing in the AI era. In this interview, she discusses balancing brand and demand, turning data into business decisions, strengthening cross-functional alignment, scaling marketing with innovati...
In this interview edition, Melinda Stuart, Principal, Enterprise Marketing, Emerging Technology at Optus, shares practical lessons on building successful GTM strategies through local market understanding, cross-functional alignment, and measurable business outcomes. She also explores scaling global ...
Matthew Danese, Senior Enterprise Growth Marketing Manager at Webflow, shares his perspective on building demand generation programs that drive real pipeline growth. He discusses the importance of ICP clarity, full-funnel accountability, scalable global growth strategies, evolving enterprise buying ...
Aviel Landov, Director of Lifecycle Revenue Marketing at HiBob, shares how lifecycle marketing drives measurable revenue through data, AI, and customer-centric strategies. From identifying the right customer signals to aligning cross-functional teams, he discusses building smarter marketing systems,...