Lalitha Ram, Director of Field and Account-Based Marketing at Fujitsu, shares her journey of transforming marketing into a strategic growth engine. She discusses evolving field marketing into a revenue catalyst, leveraging data intelligence and intent signals for precision targeting, achieving cross...
Product launches are complex and costly, requiring precise coordination to build awareness, generate interest, and empower sales teams to perform effectively. In B2B organizations, marketing, enablement, and sales form the backbone of go-to-market (GTM) execution, each contributing uniquely: marketi...
Oriana Brás, Head of Cross Marketing & Refunds at Fujitsu, shares her journey from integrated campaigns and loyalty programs to large-scale rebranding and enablement initiatives. She discusses scaling global programs with local relevance, leveraging AI for future-proof strategies, driving cross-...
Understanding your customer’s path to purchase is more complex than ever. With buyers engaging across multiple channels and touchpoints, it’s essential to map their journey to deliver meaningful, consistent experiences. Customer journey mapping provides a visual representation of how customers inter...
Ahmed ElHamouly, Managing Director at Boomi, shares his journey of building and leading go-to-market teams across diverse regions over the past two decades. In this conversation, he delves into his leadership principles, the critical components of GTM success in complex, multi-region environments, s...