Oriana Brás, Head of Cross Marketing & Refunds at Fujitsu, shares her journey from integrated campaigns and loyalty programs to large-scale rebranding and enablement initiatives. She discusses scaling global programs with local relevance, leveraging AI for future-proof strategies, driving cross-...
Understanding your customer’s path to purchase is more complex than ever. With buyers engaging across multiple channels and touchpoints, it’s essential to map their journey to deliver meaningful, consistent experiences. Customer journey mapping provides a visual representation of how customers inter...
Ahmed ElHamouly, Managing Director at Boomi, shares his journey of building and leading go-to-market teams across diverse regions over the past two decades. In this conversation, he delves into his leadership principles, the critical components of GTM success in complex, multi-region environments, s...
Jul 11
Audience-First Marketing: Chelsea Shamy-Calder on Strategy, Storytelling, and Staying Curious
Chelsea Shamy-Calder, Senior Marketing Campaign Manager at SAS, shares her journey from PR aspirations to leading marketing efforts in the technology sector. In this candid conversation, she explores strategic prioritization, audience-first storytelling, the evolving role of AI, and how empathy, dat...
Marta George, Head of EMEA ABM Programmes at Ping Identity, shares her journey from event marketing to building high-impact, personalised ABM programs across EMEA. In this conversation, she dives into the buyer’s journey, cross-functional alignment, brand-to-demand strategy, and how AI and agi...