Verónica Rodriguez, a seasoned B2B marketing leader from Red Hat, shares her journey from campaign marketing to leading strategic ABM and industry-focused programs. She dives into the power of cross-functional alignment, the balance between brand and demand, the evolving role of AI in personalizatio...
Marcelo Flores, Global Growth Marketing Leader at GoCardless, shares his journey from PR in Bolivia to driving B2B SaaS growth across global markets. He dives into customer-centric marketing, cross-functional alignment, the power of segmentation, practical ABM strategies, and how AI, trust, and educ...