Chelsea Shamy-Calder, Senior Marketing Campaign Manager at SAS, shares her journey from PR aspirations to leading marketing efforts in the technology sector. In this candid conversation, she explores strategic prioritization, audience-first storytelling, the evolving role of AI, and how empathy, dat...
Marta George, Head of EMEA ABM Programmes at Ping Identity, shares her journey from event marketing to building high-impact, personalised ABM programs across EMEA. In this conversation, she dives into the buyer’s journey, cross-functional alignment, brand-to-demand strategy, and how AI and agi...
Jul 08
From Campaigns to Conversions: Verónica Rodriguez on ABM, Alignment, and Scalable Personalization
Verónica Rodriguez, a seasoned B2B marketing leader from Red Hat, shares her journey from campaign marketing to leading strategic ABM and industry-focused programs. She dives into the power of cross-functional alignment, the balance between brand and demand, the evolving role of AI in personalizatio...
Marcelo Flores, Global Growth Marketing Leader at GoCardless, shares his journey from PR in Bolivia to driving B2B SaaS growth across global markets. He dives into customer-centric marketing, cross-functional alignment, the power of segmentation, practical ABM strategies, and how AI, trust, and educ...