Over the past two years, the B2B go-to-market strategy has undergone a fundamental shift. What once drove campaigns and activity metrics now defines systems, alignment, and measurable revenue impact. Marketing is a core driver of pipeline, growth, and customer value. Through interviews with global m...
In this edition of iTechSeries Unplugged, Ashish Chaudhry, Director, Field Marketing at Clarivate, shares his journey from execution-focused marketing to orchestrating strategic growth. He explores the evolving role of field marketing, the importance of alignment across GTM teams, and how brand, dem...
In this interview, Katie Marcham, VP of Marketing at ThoughtSpot, discusses how modern marketing is evolving into a revenue-driving function powered by data, AI, and strong GTM alignment. She shares perspectives on scaling global demand generation, aligning marketing with sales, balancing brand and ...
Mar 09
Building Marketing as a Business Enabler: Vinny Sharma on Driving Alignment, Pipeline, and Revenue
In this exclusive interview, Vinny Sharma, Senior Director – Global Field & Channel Marketing at Securonix, shares her unconventional journey from commerce graduate to cybersecurity marketing strategist. She discusses building marketing functions from scratch, driving cross-functional alig...
Mariette Snyman, Marketing Director ANZ at IFS, shares her perspective shaped by over two decades of leading marketing across complex enterprise environments. She explores how intent-driven ABM evolves into account-based experience, why trust and coherence accelerate buying decisions, and how alignm...