As enterprise marketing evolves, success increasingly depends on connecting AI, ABM, brand, and revenue into one cohesive growth strategy. In our latest interview, Ayano Sakuma, Enterprise Marketing leader at Couchbase, shares her perspective on building market trust, aligning revenue teams, using A...
Min Erh MAH, Senior Director, JAPAC Marketing at Palo Alto Networks, shares her perspective on building impactful B2B marketing strategies across diverse and dynamic markets. She explores regional localisation, ABM, cross-functional GTM alignment, AI-powered personalisation, and the metrics that con...
Shalini Karthikeyan, Senior Lead, Revenue Marketing APAC at Shopify, shares her perspective on building revenue-focused GTM strategies across APAC. She explores how to balance global consistency with local relevance, align marketing and sales, scale authentic personalization with AI, measure true ma...
Laura Blewitt, Senior Manager of Demand Generation at Cloudera, shares how her journalism background has shaped her approach to modern B2B marketing. She discusses why AI demands greater accuracy, alignment, and trust; how Generative Engine Optimization (GEO) is redefining content strategy; and the ...
Paula Parkes, Group Vice President of Marketing, APAC at ServiceNow, shares how modern marketing has evolved into a revenue-driving function powered by AI, cross-functional alignment, and customer-centric innovation. In this interview, she discusses empowering teams to embrace AI, balancing brand wi...