Dhairya Tandon, Sr. Marketing Manager, SAARC at Recorded Future, shares valuable insights on building pipeline-focused GTM strategies across diverse and evolving markets. He explores the evolution of field and demand generation, regional campaign execution, marketing-sales alignment, data-driven mea...
What if the click is only the beginning of the customer journey? In our latest iTechSeries Fireside Chat, Frank Oerlemans, Chief Marketing Officer, APAC at Randstad, explores how marketing can evolve from brand building and lead generation into a true growth engine. Drawing on more than two decades ...
Kimberly Wilhelm, AI & Cloud Field Strategy & Programs Lead at Cloudera, shares insights on measuring GTM performance, building effective demand generation campaigns, improving lead quality, and strengthening marketing-sales alignment. She also explores the evolving role of AEO, GEO, and AI ...
As enterprise marketing evolves, success increasingly depends on connecting AI, ABM, brand, and revenue into one cohesive growth strategy. In our latest interview, Ayano Sakuma, Enterprise Marketing leader at Couchbase, shares her perspective on building market trust, aligning revenue teams, using A...
Min Erh MAH, Senior Director, JAPAC Marketing at Palo Alto Networks, shares her perspective on building impactful B2B marketing strategies across diverse and dynamic markets. She explores regional localisation, ABM, cross-functional GTM alignment, AI-powered personalisation, and the metrics that con...