Natasha Koskenniemi, Senior Global B2B Marketing Leader, shares insights on transforming global GTM strategies into impactful regional execution, improving funnel performance, and building alignment across cross-functional teams. She discusses the importance of audience-centric thinking, AI’s evolvi...
May 11
Global B2B Marketing in Transition: Amélie Cazajous on Strategy, Scaling, and Revenue Impact
In this interview, Amélie Cazajous, Senior Manager, Field Marketing at Jamf, shares insights from 15+ years in global B2B marketing across industries and regions. She discusses balancing global strategy with local execution, driving revenue-focused demand generation, aligning cross-functional teams,...
Over the past two years, the B2B go-to-market strategy has undergone a fundamental shift. What once drove campaigns and activity metrics now defines systems, alignment, and measurable revenue impact. Marketing is a core driver of pipeline, growth, and customer value. Through interviews with global m...
In this edition of iTechSeries Unplugged, Ashish Chaudhry, Director, Field Marketing at Clarivate, shares his journey from execution-focused marketing to orchestrating strategic growth. He explores the evolving role of field marketing, the importance of alignment across GTM teams, and how brand, dem...
In this interview, Katie Marcham, VP of Marketing at ThoughtSpot, discusses how modern marketing is evolving into a revenue-driving function powered by data, AI, and strong GTM alignment. She shares perspectives on scaling global demand generation, aligning marketing with sales, balancing brand and ...