B2B marketing is entering a new era of precision, agility, and meaningful connection. The breakthroughs of 2025 have reshaped how businesses build trust, influence buying committees, and convert intent into revenue. As we move into 2026, the brands that win will be those that combine data intelligen...
Step into the evolving world of B2B marketing with Mattia Santin, SVP of Marketing at Contentsquare, who brings over 16 years of experience spanning B2C, B2B, and product-led growth environments. In this iTech Series Fireside Chat, Mattia shares his journey from leading iconic consumer brands to sca...
B2B marketing is evolving faster than ever. AI, shifting buyer behaviors, and the need for measurable results are transforming how organizations engage prospects and drive revenue. Success in 2026 will depend on operational discipline, strategic execution, and smart use of emerging tools. Equally cr...
Oriana Cardona, Marketing Director, France, at Factorial, shares how she blends data, creativity, and customer insight to build high-precision marketing engines. In this conversation, she discusses the foundations of effective ICP design, full-funnel orchestration, cross-functional GTM alignment, an...
Dive into the world of modern marketing and growth with Grad Conn, Chief Marketing Officer at Pendo.io, blending entrepreneurial scrappiness with corporate-scale strategy. In this iTech Series Fireside Chat, Grad shares his journey from running tech startups to shaping marketing at Microsoft and sca...