In this exclusive interview, Vinny Sharma, Senior Director – Global Field & Channel Marketing at Securonix, shares her unconventional journey from commerce graduate to cybersecurity marketing strategist. She discusses building marketing functions from scratch, driving cross-functional alig...
Mariette Snyman, Marketing Director ANZ at IFS, shares her perspective shaped by over two decades of leading marketing across complex enterprise environments. She explores how intent-driven ABM evolves into account-based experience, why trust and coherence accelerate buying decisions, and how alignm...
In this interview, Nikolaj Sørensen, Senior Marketing Manager for the Nordics and Baltics at CM.com, shares his journey from traditional B2B marketing execution to owning go-to-market impact. He discusses marketing’s evolving role as part of the commercial engine, the importance of alignment and acc...
In this exclusive interview, Jessica Pantages, Vice President of Corporate Marketing at Egnyte, shares how modern marketing has evolved from a creative support function into a revenue-driving business system and why governed AI, operational velocity, and strategic storytelling are critical to buildi...
Lisa Andreeva, Account-Based Marketing Manager at IFS, shares how she builds ABM with strategic depth, human insight, and customer focus. In this conversation, she explores designing account-specific strategies, scaling ABM through a global Centre of Excellence, aligning teams around shared narrativ...