Shalini Karthikeyan, Senior Lead, Revenue Marketing APAC at Shopify, shares her perspective on building revenue-focused GTM strategies across APAC. She explores how to balance global consistency with local relevance, align marketing and sales, scale authentic personalization with AI, measure true ma...
Laura Blewitt, Senior Manager of Demand Generation at Cloudera, shares how her journalism background has shaped her approach to modern B2B marketing. She discusses why AI demands greater accuracy, alignment, and trust; how Generative Engine Optimization (GEO) is redefining content strategy; and the ...
Paula Parkes, Group Vice President of Marketing, APAC at ServiceNow, shares how modern marketing has evolved into a revenue-driving function powered by AI, cross-functional alignment, and customer-centric innovation. In this interview, she discusses empowering teams to embrace AI, balancing brand wi...
Jul 14
Building Regional Marketing Engines: Ayaan Mohamud on GTM Strategy, AI, and Human-Centric B2B Growth
In this interview edition, Ayaan Mohamud, Regional Vice President, Marketing – APJ at impact.com, shares her journey from storytelling and consumer behaviour to building high-impact regional marketing functions. She discusses scaling global strategies across APAC, aligning GTM teams, driving B2B gro...
In this edition of the interview series, Reema Wadhwani, Director of Demand Generation at Uniphore, shares her perspectives on building revenue-driven marketing strategies through buyer-centric demand generation, effective ABM, and AI-powered customer intelligence. She discusses aligning marketing w...