B2B marketing is evolving faster than ever. AI, shifting buyer behaviors, and the need for measurable results are transforming how organizations engage prospects and drive revenue. Success in 2026 will depend on operational discipline, strategic execution, and smart use of emerging tools. Equally cr...
Oriana Cardona, Marketing Director, France, at Factorial, shares how she blends data, creativity, and customer insight to build high-precision marketing engines. In this conversation, she discusses the foundations of effective ICP design, full-funnel orchestration, cross-functional GTM alignment, an...
Dive into the world of modern marketing and growth with Grad Conn, Chief Marketing Officer at Pendo.io, blending entrepreneurial scrappiness with corporate-scale strategy. In this iTech Series Fireside Chat, Grad shares his journey from running tech startups to shaping marketing at Microsoft and sca...
Jul 17
Campaigns, Culture & Cybersecurity: Julia Kertesz’s Blueprint for Impactful Global Marketing
Julia Kertesz, Senior Marketing Manager at Acronis, shares her journey from spearheading marketing for a family business to crafting high-impact campaigns for international corporations. In this conversation, she dives into aligning marketing and sales, balancing global brand consistency with local ...
Honni Marks, Senior ABM Global Program Manager at Red Hat, shares her journey from full-stack marketing to spearheading Account-Based Marketing strategies. She explores the art of 1:1 personalization, the vital role of cross-team collaboration, the practical application of AI in B2B marketing, and t...