In this edition of the interview, Wilhelm Frank, Commercial Marketing Director EMEA at Lenovo, shares insights from a marketing career spanning corporate leadership, agency experience, and entrepreneurship. From building award-winning campaigns to leading EMEA B2B marketing, he discusses balancing g...
In this edition of our interview series, Tejinder Dhillon, Head of Marketing UK&I at NetApp, shares insights drawn from her experience spanning regions, functions, and growth-focused strategies. From balancing brand building with demand generation to leveraging AI, customer insights, and cross-f...
Natasha Koskenniemi, Senior Global B2B Marketing Leader, shares insights on transforming global GTM strategies into impactful regional execution, improving funnel performance, and building alignment across cross-functional teams. She discusses the importance of audience-centric thinking, AI’s evolvi...
Melanie Morris, Senior Director of Marketing, North America at Backbase, shares insights on scaling growth in complex B2B environments, emphasizing cross-functional alignment, sales and marketing collaboration, and talent development. She also discusses global campaign execution, improving lead qual...
Alisa Hammond, Senior Marketing Manager at Deltek, shares insights from leading full-funnel marketing programs across B2B and SaaS organizations. She discusses aligning brand, demand generation, and conversion strategies through audience-focused marketing while exploring AI, SEO/AEO, and automation....