In this iTech Series Unplugged interview, Bhargav Chandrababu, Senior Director, Demand Generation at Mindtickle, shares insights on building revenue-first marketing teams, creating a predictable pipeline, and navigating the AI era. He discusses the evolving role of B2B marketers, the importance of s...
In this edition of the interview series, Shivani Priyadarshini, Head of SEA Field Marketing at Akamai Technologies, shares her insights on the evolving role of field marketing, customer-centric GTM strategies, changing buyer expectations, customer retention, and leadership. She explains why trust, r...
In this edition of the interview, Wilhelm Frank, Commercial Marketing Director EMEA at Lenovo, shares insights from a marketing career spanning corporate leadership, agency experience, and entrepreneurship. From building award-winning campaigns to leading EMEA B2B marketing, he discusses balancing g...
In this edition of our interview series, Tejinder Dhillon, Head of Marketing UK&I at NetApp, shares insights drawn from her experience spanning regions, functions, and growth-focused strategies. From balancing brand building with demand generation to leveraging AI, customer insights, and cross-f...
Natasha Koskenniemi, Senior Global B2B Marketing Leader, shares insights on transforming global GTM strategies into impactful regional execution, improving funnel performance, and building alignment across cross-functional teams. She discusses the importance of audience-centric thinking, AI’s evolvi...