Ramon Chow, Marketing Director for Asia Pacific at Cloudera, shares his perspective on evolving marketing’s role within GTM strategy. He explores global-local alignment, sales collaboration, demand generation, brand building, and measuring marketing impact, offering practical insights into creating ...
In this iTechSeries Unplugged interview, Rachel Ennis, Marketing Director at CACTUS, shares her perspective on strategic B2B marketing, building credibility, and keeping go-to-market simple and focused. She explores global-local marketing, meaningful customer signals, cross-functional alignment, and...
Min Erh MAH, Senior Director, JAPAC Marketing at Palo Alto Networks, shares her perspective on building impactful B2B marketing strategies across diverse and dynamic markets. She explores regional localisation, ABM, cross-functional GTM alignment, AI-powered personalisation, and the metrics that con...
In our latest interview, Sophie Mckay, Head of Marketing, Asia Pacific & Japan at Notion, shares her insights on building globally consistent brands with local market relevance, scaling demand generation across diverse regions, aligning revenue teams for stronger business outcomes, leveraging AI...
Juveria Samrin, Vice President and Head of Marketing at TerraPay, shares her perspectives on modern marketing leadership, brand building, revenue growth, and global strategy. She discusses aligning marketing with business goals, balancing global consistency with local relevance, measuring success be...