In this interview edition, Ayaan Mohamud, Regional Vice President, Marketing – APJ at impact.com, shares her journey from storytelling and consumer behaviour to building high-impact regional marketing functions. She discusses scaling global strategies across APAC, aligning GTM teams, driving B2B gro...
In this edition of our interview series, Suhas Diwakar Zele, Head of Marketing & Communications at Equifax India, shares his perspective on building trust-led growth in regulated industries. He discusses aligning brand, communications, and revenue, creating impactful GTM strategies, leveraging A...
With over 15 years of B2B technology marketing experience, Melissa León Quintero, Marketing LATAM Leader, Channel-Enterprise DMe at Adobe, shares how she drives business growth across LATAM through strategic GTM execution, AI adoption, and cross-functional collaboration. She discusses balancing bran...
In this iTech Series Unplugged interview, Bhargav Chandrababu, Senior Director, Demand Generation at Mindtickle, shares insights on building revenue-first marketing teams, creating a predictable pipeline, and navigating the AI era. He discusses the evolving role of B2B marketers, the importance of s...
In this edition of the interview series, Shivani Priyadarshini, Head of SEA Field Marketing at Akamai Technologies, shares her insights on the evolving role of field marketing, customer-centric GTM strategies, changing buyer expectations, customer retention, and leadership. She explains why trust, r...