Joel Paulino, Senior Director of Marketing at Verizon, shares how marketers can build lasting consumer relevance by balancing data with human insight, creating authentic brand strategies, aligning cross-functional go-to-market execution, investing in long-term brand growth, and leveraging AI to enha...
Paula Parkes, Group Vice President of Marketing, APAC at ServiceNow, shares how modern marketing has evolved into a revenue-driving function powered by AI, cross-functional alignment, and customer-centric innovation. In this interview, she discusses empowering teams to embrace AI, balancing brand wi...
Tara Corey, Senior Vice President of Marketing at Optimizely, shares her perspective on leading modern marketing in the AI era. In this interview, she discusses balancing brand and demand, turning data into business decisions, strengthening cross-functional alignment, scaling marketing with innovati...
For years, marketing was driven by campaigns, launches, promotions, and one-off wins. But in 2026, that model is breaking down. Customers don’t experience brands in bursts; they experience them as ongoing relationships shaped by every interaction. Lifecycle marketing has emerged as the answer, shift...
Soumyajit Dey, Global Head of Digital Campaign Delivery & AI for Marketing at Thoughtworks, shares his journey as a digital-first marketing leader. He explores the intersection of AI, creativity, and storytelling in global campaigns—offering insights into cross-functional collaboration, scalable...