For years, we’ve built marketing to operate almost like a production line. A brief comes in, teams create content, campaigns go live, reports get produced, and we move on to the next one. Now AI promises to make every part of that process faster. That’s useful. But I think we’re as...
Jeremy Parchesky, Sr. Manager, Account-Based Marketing at Samsara, shares insights on building scalable GTM engines through revenue-driven ABM, intent data, and sales-marketing alignment. Drawing from his experience across diverse industries, he explores practical strategies for identifying buying s...
With more than 20+ years of experience across B2B and B2C marketing, Mariana Poleto, Marketing Manager at Salesforce, brings a growth-focused perspective shaped by global and regional leadership. Prior to Salesforce, she served as a Global Marketing Director at a global IT company. In this exclusive...
Anjeli Jackson, ABM Strategy Manager & Platform Lead at OpenText, shares practical insights on stage-based ABM, AI, intent data, and relevance-driven personalization. She also explores sales and customer success alignment, revenue-focused ABM metrics, and how marketers can build, prove, and scal...
Atrayee Dutta, Manager, Field Marketing, India & South Asia at SUSE, shares her perspective on how field marketing is evolving into a strategic growth function. She explores revenue-focused marketing, GTM alignment, regional strategies, meaningful customer engagement, AI-powered personalisation,...