For years, marketing was driven by campaigns, launches, promotions, and one-off wins. But in 2026, that model is breaking down. Customers don’t experience brands in bursts; they experience them as ongoing relationships shaped by every interaction. Lifecycle marketing has emerged as the answer, shift...
Soumyajit Dey, Global Head of Digital Campaign Delivery & AI for Marketing at Thoughtworks, shares his journey as a digital-first marketing leader. He explores the intersection of AI, creativity, and storytelling in global campaigns—offering insights into cross-functional collaboration, scalable...
