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Soumyajit Dey

Soumyajit Dey is a global marketing leader with 22+ years of experience across Google, Amazon, IBM, Accenture, and Thoughtworks. As Global Head of Digital Campaign Delivery at Thoughtworks, he leads integrated digital and AI-powered marketing programs spanning brand, demand generation, ABM, and campaign operations. His expertise includes GTM strategy, revenue marketing, MarTech, and performance media, with a focus on building scalable marketing systems that connect strategy, technology, and execution to measurable business outcomes.
Guest Articles, MarTech
GTM library guest article_AI doesn't need a faster assembly line Untitled document by Soumyajit Dey
Oct 12

Marketing doesn’t need a faster assembly line

For years, we’ve built marketing to operate almost like a production line. A brief comes in, teams create content, campaigns go live, reports get produced, and we move on to the next one. Now AI promises to make every part of that process faster. That’s useful. But I think we’re as...

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Avatar photo By Soumyajit Dey
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