Letizia Manzieri, Head of Field Marketing, Southern Europe, at Check Point Software, shares her journey from channel marketing to leading field marketing across Southern Europe. She explores building flexible regional strategies, fostering cross-functional collaboration, measuring commercial impact ...
Giulia Sinatra, Field Marketing Manager, Australia & New Zealand at Cloudflare, shares her perspective on building revenue-focused marketing programs across diverse markets. She explores how to align sales and marketing, balance brand and demand, measure campaign impact, leverage AI responsibly,...
Atrayee Dutta, Manager, Field Marketing, India & South Asia at SUSE, shares her perspective on how field marketing is evolving into a strategic growth function. She explores revenue-focused marketing, GTM alignment, regional strategies, meaningful customer engagement, AI-powered personalisation,...