Valentina Kovačić, Vice President Digital & Customer Marketing at Azul, shares her perspective on modern B2B demand generation, AI-driven content visibility, and marketing to technical audiences. She discusses why credibility matters more than volume, how GTM teams can better engage buyers, and what it ...
In this edition of the interview, Wilhelm Frank, Commercial Marketing Director EMEA at Lenovo, shares insights from a marketing career spanning corporate leadership, agency experience, and entrepreneurship. From building award-winning ...
Christine Doles, an Independent GTM & Demand Gen Advisor (Former AWS), shares insights into building scalable demand-generation engines, aligning global and regional teams, and closing pipeline gaps. She also explores ...
Maisie Goss, VP of Marketing-UK at Employment Hero, shares her perspective on modern B2B marketing, full-funnel accountability, and revenue-driven growth. Drawing from her experience leading UK marketing at Employment Hero, ...
In this interview, Senior Marketing Manager Suzy Krohn shares insights from her experience leading demand generation and digital marketing initiatives across leading technology companies. She discusses the evolving role of ...
In this edition of our interview series, Tejinder Dhillon, Head of Marketing UK&I at NetApp, shares insights drawn from her experience spanning regions, functions, and growth-focused strategies. From balancing brand ...
Natasha Koskenniemi, Senior Global B2B Marketing Leader, shares insights on transforming global GTM strategies into impactful regional execution, improving funnel performance, and building alignment across cross-functional teams. She discusses the ...
