Greg Acquavella, Director of Revenue Marketing & AI Strategy at Commvault, shares his journey across ABM/ABX, field, and revenue marketing within complex enterprise environments. He discusses how he connects marketing strategy to real revenue impact, modernizes go-to-market motions through account-based experiences, and aligns marketing, ...
Aravinda Billavara, Senior Director of Integrated Marketing at Procore Technologies, shares his journey across complex GTM environments. He reflects on turning alignment into execution, elevating marketing from activity to a ...
Aisling Purcell, Senior Marketing Manager, EMEA at Autodesk, shares how she leads integrated B2B marketing in complex, global markets. In this conversation, she explores aligning brand and demand, driving pipeline ...
Stefanie Rice, VP of SMB Marketing at OpenText, shares how an operations-focused career shaped her disciplined and data-driven approach to marketing leadership. She explores translating complexity into clarity, aligning GTM ...
Davina Moore, head of digital marketing at NXP Semiconductors, shares her journey from product marketing to leading global campaigns. She combines data-driven strategy with creativity, empowering teams worldwide while balancing ...
In this edition of iTech Series Unplugged, Mason Mobley, Enterprise Regional Marketing Manager, Central at Pure Storage, shares his journey from electrical engineer to marketing leader. With an engineering mindset, ...
Jonathan Levanon, VP of Growth Marketing at Sapiens, shares how an engineering mindset shapes scalable, predictable growth. He discusses building disciplined operating models, using data as a decision framework, aligning ...
