In this interview edition, Ayaan Mohamud, Regional Vice President, Marketing – APJ at impact.com, shares her journey from storytelling and consumer behaviour to building high-impact regional marketing functions. She discusses scaling global strategies across APAC, aligning GTM teams, driving B2B growth through ABM, and ...
In this edition of the interview series, Samer Mihyar, Field Marketing Manager at Snowflake, shares practical insights on transforming field marketing into a strategic growth driver. From building a pipeline ...
Tara Corey, Senior Vice President of Marketing at Optimizely, shares her perspective on leading modern marketing in the AI era. In this interview, she discusses balancing brand and demand, turning ...
In this edition of our interview series, Suhas Diwakar Zele, Head of Marketing & Communications at Equifax India, shares his perspective on building trust-led growth in regulated industries. He discusses ...
In this edition of the interview series, Reema Wadhwani, Director of Demand Generation at Uniphore, shares her perspectives on building revenue-driven marketing strategies through buyer-centric demand generation, effective ABM, and ...
Building sustainable growth requires more than generating leads. Meet Connie Sellaro, Head of Marketing, ANZ, at Asana, who shares her insights on building go-to-market strategies that deliver sustainable revenue growth. ...
In this interview edition, Melinda Stuart, Principal, Enterprise Marketing, Emerging Technology at Optus, shares practical lessons on building successful GTM strategies through local market understanding, cross-functional alignment, and measurable business ...
