Almudena Maneiro, Field Marketing Senior Director for EMEA Central at Salesforce, shares insights from her 20+ years in B2B technology marketing. She discusses building global partner marketing teams, evolving marketing operations into growth engines, accelerating complex GTM motions, and aligning m...
Craig Abramson, Senior Demand Generation Manager, Account-Based Experience (ABX) at Workday, shares valuable insights on building high-impact demand generation engines, driving pipeline through full-funnel ABX, aligning sales and marketing around revenue, optimizing marketing investments, and using ...
Daniel Talbot, Senior Director of Global Solution Marketing, Industry and Technology at IFS, shares his journey from marketing insight and analytics to global leadership. He explores how marketing is becoming a strategic growth driver, the role of ABM, customer-centric insights, global-local relevan...
Paula Parkes, Group Vice President of Marketing, APAC at ServiceNow, shares how modern marketing has evolved into a revenue-driving function powered by AI, cross-functional alignment, and customer-centric innovation. In this interview, she discusses empowering teams to embrace AI, balancing brand wi...
In this edition of our interview series, Suhas Diwakar Zele, Head of Marketing & Communications at Equifax India, shares his perspective on building trust-led growth in regulated industries. He discusses aligning brand, communications, and revenue, creating impactful GTM strategies, leveraging A...