Aravind Rajagopalan, Associate Vice President of Marketing at Indium, shares insights from his journey in B2B SaaS and revenue-driven marketing. He discusses field marketing, ABM, and account-centric strategies, alongside pipeline creation, sales alignment, AI adoption, and building scalable program...
Mihaela Gogota, Global Marketing Campaign Manager at UiPath, shares insights from over a decade of experience in B2B marketing, spanning execution to strategy. She discusses global campaigns, cross-functional alignment, ABM, data-driven decision-making, and MarTech. Her practical, hands-on approach ...
In this interview, Katie Marcham, VP of Marketing at ThoughtSpot, discusses how modern marketing is evolving into a revenue-driving function powered by data, AI, and strong GTM alignment. She shares perspectives on scaling global demand generation, aligning marketing with sales, balancing brand and ...
Elizabeth Shen, Marketing Manager for SEA & AEC at Kaspersky, shares her journey from sales to regional marketing leadership across Asia, bringing a strong commercial perspective to her work. In this interview, she explores how to build sales-aligned marketing, prioritise focus across diverse ma...
Greg Acquavella, Director of Revenue Marketing & AI Strategy at Commvault, shares his journey across ABM/ABX, field, and revenue marketing within complex enterprise environments. He discusses how he connects marketing strategy to real revenue impact, modernizes go-to-market motions through accou...