Joel Paulino, Senior Director of Marketing at Verizon, shares how marketers can build lasting consumer relevance by balancing data with human insight, creating authentic brand strategies, aligning cross-functional go-to-market execution, investing in long-term brand growth, and leveraging AI to enha...
Juveria Samrin, Vice President and Head of Marketing at TerraPay, shares her perspectives on modern marketing leadership, brand building, revenue growth, and global strategy. She discusses aligning marketing with business goals, balancing global consistency with local relevance, measuring success be...
Jul 14
Building Regional Marketing Engines: Ayaan Mohamud on GTM Strategy, AI, and Human-Centric B2B Growth
In this interview edition, Ayaan Mohamud, Regional Vice President, Marketing – APJ at impact.com, shares her journey from storytelling and consumer behaviour to building high-impact regional marketing functions. She discusses scaling global strategies across APAC, aligning GTM teams, driving B2B gro...
Tara Corey, Senior Vice President of Marketing at Optimizely, shares her perspective on leading modern marketing in the AI era. In this interview, she discusses balancing brand and demand, turning data into business decisions, strengthening cross-functional alignment, scaling marketing with innovati...
In this edition of the interview series, Shivani Priyadarshini, Head of SEA Field Marketing at Akamai Technologies, shares her insights on the evolving role of field marketing, customer-centric GTM strategies, changing buyer expectations, customer retention, and leadership. She explains why trust, r...