Product launches are complex and costly, requiring precise coordination to build awareness, generate interest, and empower sales teams to perform effectively. In B2B organizations, marketing, enablement, and sales form the backbone of go-to-market (GTM) execution, each contributing uniquely: marketi...
In today’s fast-paced and competitive tech landscape, understanding the mindset of tech buyers is essential. These decision-makers are navigating an overwhelming sea of options while balancing the need for innovation with practical business goals. Their purchasing decisions are driven by logical ana...
Rajat Setia, AVP of Marketing at PeopleStrong, shares her journey from content and product marketing to orchestrating integrated GTM strategies. She discusses aligning brand, product, and content initiatives, leveraging AI and personalization at scale, navigating multi-touch customer journeys, drivi...
Understanding your customer’s path to purchase is more complex than ever. With buyers engaging across multiple channels and touchpoints, it’s essential to map their journey to deliver meaningful, consistent experiences. Customer journey mapping provides a visual representation of how customers inter...
Pooja Raj, Global ABM & Client Experience Leader at IBM, shares her journey from campaign execution to leading strategic, customer-centric ABM across global markets. In this conversation, she unpacks how to align marketing with sales, leverage audience insights to drive business outcomes, and le...