For years, we’ve built marketing to operate almost like a production line. A brief comes in, teams create content, campaigns go live, reports get produced, and we move on to the next one. Now AI promises to make every part of that process faster. That’s useful. But I think we’re as...
Almudena Maneiro, Field Marketing Senior Director for EMEA Central at Salesforce, shares insights from her 20+ years in B2B technology marketing. She discusses building global partner marketing teams, evolving marketing operations into growth engines, accelerating complex GTM motions, and aligning m...
Craig Abramson, Senior Demand Generation Manager, Account-Based Experience (ABX) at Workday, shares valuable insights on building high-impact demand generation engines, driving pipeline through full-funnel ABX, aligning sales and marketing around revenue, optimizing marketing investments, and using ...
As AI reshapes marketing and enterprise teams prioritize revenue alignment, marketers must rethink how they create value. In this interview, Nicholas Braman, Marketing Director APJ at Kyriba, shares insights on aligning marketing with sales, leveraging AI for strategic advantage, building scalable d...
In this interview, Paula Medeiros, Global Growth and Paid Media Senior Marketing Manager at Palo Alto Networks, shares her perspective on integrated marketing as a scalable growth engine. She explains how aligning strategy with execution, balancing brand and revenue goals, and leveraging data and AI...