Stefanie Rice, VP of SMB Marketing at OpenText, shares how an operations-focused career shaped her disciplined and data-driven approach to marketing leadership. She explores translating complexity into clarity, aligning GTM teams around shared outcomes, balancing brand and demand, and applying AI th...
In this exclusive interview, Jessica Pantages, Vice President of Corporate Marketing at Egnyte, shares how modern marketing has evolved from a creative support function into a revenue-driving business system and why governed AI, operational velocity, and strategic storytelling are critical to buildi...
Oriana Cardona, Marketing Director, France, at Factorial, shares how she blends data, creativity, and customer insight to build high-precision marketing engines. In this conversation, she discusses the foundations of effective ICP design, full-funnel orchestration, cross-functional GTM alignment, an...
In this interview, Olga Noha, Global VP of Integrated Marketing and Brand Strategy at Creatio, shares how brand, product, and GTM teams can build a unified growth engine and why regional flywheels, partner ecosystems, and agentic AI will define the next era of B2B tech marketing. Welcome to the inte...
Dive into the world of Go-to-Market (GTM) strategies with Adam Preis, Director of Product Solution Marketing at Ping Identity. In this iTech Series Fireside Chat, Adam shares his 15-year journey from tech to product marketing and explores the art of balancing global and local GTM strategies. He reve...