Maisie Goss, VP of Marketing-UK at Employment Hero, shares her perspective on modern B2B marketing, full-funnel accountability, and revenue-driven growth. Drawing from her experience leading UK marketing at Employment Hero, she discusses attribution challenges, simplifying ABM, aligning cross-functi...
For years, marketing was driven by campaigns, launches, promotions, and one-off wins. But in 2026, that model is breaking down. Customers don’t experience brands in bursts; they experience them as ongoing relationships shaped by every interaction. Lifecycle marketing has emerged as the answer, shift...
Natasha Koskenniemi, Senior Global B2B Marketing Leader, shares insights on transforming global GTM strategies into impactful regional execution, improving funnel performance, and building alignment across cross-functional teams. She discusses the importance of audience-centric thinking, AI’s evolvi...
Alisa Hammond, Senior Marketing Manager at Deltek, shares insights from leading full-funnel marketing programs across B2B and SaaS organizations. She discusses aligning brand, demand generation, and conversion strategies through audience-focused marketing while exploring AI, SEO/AEO, and automation....
Ashleigh Betvardeh, Senior Marketing Manager, Demand APAC at Kaseya, shares her journey from digital marketing roots to driving integrated, revenue-focused strategies. She explores demand generation beyond lead volume, scales ABM with sales alignment, optimises omnichannel campaigns, and uses AI res...